Mercedes-Benz pavilion Opens in Warsaw
As part of the Mercedes-Benz 2020 customer experience strategy, the German automaker puts a focus on temporary brand experience setups in conjunction with the brick-and-mortar shops and online channels. One such temporary location is the Mercedes-Benz pavilion, which just opened up last July 20th in Warsaw’s Powisle district. The first ten days of the temporary structure saw around 3,000 visitors, and there were 80 test drives during that period. The Mercedes-Benz pavilion will be around until October. The location of the pavilion was carefully chosen because of its nearness to the city centre as well as having parks around, making it quite a popular spot for people meeting up. The… Continue Reading »