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Latest Mercedes-Benz News

Mercedes-Benz Pairs MacGyver with Citan

MacGyver was a very popular action-adventure TV series in the mid-80’s to early 90’s, and now Mercedes-Benz is tapping the iconic character for the marketing campaign of the Mercedes-Benz Citan van, drawing parallels between the character’s craftiness and resourcefulness and the vehicle’s wide model range and versatile functionality. Due to be unveiled officially at the IAA International Commercial Vehicle Show scheduled for this September, the Mercedes-Benz Citan hopes to catch the attention and interest of people with the new advertising materials. The MacGyver-focused campaign so far involves an action advertisement as well as a trio of fresh online MacGyver episodes. If you’re not familiar with MacGyver, the eponymous hero usually… Continue Reading »

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Perfect Partner Campaign Highlights Mercedes Vito Van

BenzInsider fan and creative artist Tom Ward recently called to our attention a couple of videos he and his team put together to portray the Mercedes Vito Van as the perfect partner for industry and commerce. In the video entitled Courier, a delivery man is shown becoming agitated over a bird dropping. With utter disregard for the packages in his care, this courier rummages over the contents of the packages in order to find a suitable rag to wipe away the filth on his Vito’s windshield. Satisfied over his handiwork, the courier leaves the packages strewn by the roadside to step back into his beloved Vito. Another video, titled Builders… Continue Reading »

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Mercedes-Benz’s vision for commercial transport at the NEC

Those of you who will be attending the Commercial Vehicle Show at the NEC on the 12th and the 14th should check out Mercedes-Benz’s display showcasing their idea of the future of commercial transport. The company’s message is that “saving the planet need not cost the Earth,” clearly signifying its dedication to producing cleaner and more environmentally-friendly commercial vans and trucks for the future. To give you a taste of things to come at the show, the Vito E-CELL, the world’s first ever battery-powered van to be mass-produced in one of Mercedes-Benz’s mainstream manufacturing plants, will be up for display in two forms—completely built up from top to bottom and… Continue Reading »

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More details on the Vito E-CELL

Heads up, folks. Mercedes-Benz has released details on the Vito E-CELL. In case you’re wondering, it’s the all-electric version of the Vito van, kinda’ like the SLS AMG E-CELL, only it isn’t a super car. Nevertheless, it’s sure to save a lot of business folks a lot of money with its all-electric drivetrain. There are now a hundred units that have been assembled for Mercedes-Benz’s test fleet. And there’s a further 2,000 units that are to be produced beginning next year. Performance-wise, the Vito E-CELL has around 130 kilometers to run on a full-charged battery, and carries around 900 kilos of hardware. The electric motor has from 60-70 kW of… Continue Reading »

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Vito Gets E-CELL Version

You thought Mercedes-Benz’s only interested in selling the battery-powered version of the SLS AMG, didn’t you? Well, that ain’t right. Especially now that the company has just revealed that they’re making an electric version of their Vito van as well, and appropriately calls it the Vito E-CELL. Ring a bell? Well, it ain’t as sophisticated nor frighteningly fast as its super car sibling, the SLS AMG E-CELL, but it does offer the quite same line of benefits—zero emission and independence from a petroleum source for fuel. Due to hit dealer stores next year, Mercedes-Benz decided to upgrade the Vito’s exterior to be worthy of the electric powertrain. A single 70kW… Continue Reading »

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