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twitter race

Latest Mercedes-Benz News

MBUSA announces teams for “Tweet Race to the Big Game”

MBUSA today announced the starting lineup for a groundbreaking Super Bowl initiative that harnesses Twitter activity to power four competing race teams to football’s biggest showdown, during which the company will advertise for the very first time. The Twitter-fueled campaign will put four two-person driving teams behind the wheels of specially equipped 2011 Mercedes-Benz vehicles – each embarking separately from Chicago, Los Angeles and New York and Tampa — on February 2 and converging on February 4 at Cowboys Stadium outside Dallas, Texas. Competing for a pair of all-new 2012 C-Class Coupes, teams will have the help of Twitter-savvy celebrities, who, in the role of Team Coach, will rally online… Continue Reading »

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