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Latest Mercedes-Benz News

Mercedes-Benz Trucks Wörth Plant Turns 50

Guess who just turned 50? In a huge anniversary gathering, Mercedes-Benz Trucks celebrated the 50th year of production in its Wörth plant, to commemorate the first units straight out of the assembly line on October 1st back in 1963. Around 300 guests were present in the celebration. The guests included Mercedes-Benz personnel as well as some figures within the industry as well as in politics. You have Dr Dieter Zetsche, of course, in his capacity as Daimler CEO. Daimler Trucks and Daimler Buses chief Dr Wolfgang Bernhard was also on hand, as was Mercedes-Benz Trucks head Stefan Buchner. Dr Zetsche talked about the ‘Spirit of Wörth’, which basically has three elements: innovation,… Continue Reading »

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Workers at Daimler Trucks Portland Plant Halt Strike

Workers at Daimler Trucks North America’s Portland, Oregon manufacturing site have ended a nearly month-long strike over wage increases. The strike, started last July 1, involves 725 union workers employed at the truck manufacturer’s Swan Island plant. The workers were looking for a $1.95 increase on what is averaged as $23.33 per-hour rate. Daimler’s initial offer, on the other hand, was for an additional $1.30 per hour. According to The Oregonian, the new contract terms, which will encompass a 40-month period, included an increase of $1.55 on the hourly wage. The new agreement was ratified on Saturday and Monday by two union locals: the International Association of Machinists & Aerospace… Continue Reading »

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First Production Anniversary Celebrated By Daimler Trucks In India

  The 5,000th unit under the BharatBenz brand rolled out of the Chennai assembly facility of Daimler India Commercial Vehicles recently. The event is a celebration of the first production anniversary of the Daimler AG subsidiary. The truck is a BharatBenz 2523C truck with a gross vehicle weight of 25 tons and output of 230HP. This was the model that launched the series production of the BharatBenz truck in June 2012. The CEO and Managing Director of DICV, Marc Llistosella, said that the company has made significant achievements since it started production and launched their medium and heavy-duty truck models in the market. The company aims to enhance its dealer… Continue Reading »

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Mercedes-Benz do Brasil Reaches 2-Million-Unit Milestone for Commercial Vehicle Production

Mercedes-Benz do Brasil has just completed its two-millionth locally-made commercial vehicle, a milestone achieved in 57 years. That figure is comprised of some 1.4 million trucks along with 600,000 buses and chassis. According to Mercedes-Benz Trucks Europe and Latin America chief Stefan Buchner, Daimler Trucks’ operations in Brazil started “way before the country was considered an up-and-coming economy.” He added that Brazil is currently among the brand’s vital truck markets. That is, of course, not just in sales but also in production, as underscored by the 2-million-unit milestone. With around €540 million invested between 2010 and 2013, Mercedes-Benz do Brasil was able to prepare for some considerable growth. With new engine… Continue Reading »

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Transformers 4 Optimus Prime is a Daimler Truck

Daimler Trucks is making a big splash on the big screen in 2014, as Transformers 4, which features robots who transform into different things from cars to jets, will see Autobot leader Optimus Prime having a new truck mode. Based on a revealed image, Optimus Prime will now be a truck model built by Western Star, which is a subsidiary of Daimler Trucks North America. The new truck form is said to be a ‘completely upgraded, custom-built’ unit, according to producer and director Michael Bay’s website. Optimus Prime’s truck forms in the franchise were based on the Peterbilt Model-379. Bay said that the film is not so much a reboot as… Continue Reading »

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‘Service Quartet’ Reps Daimler and Mercedes-Benz at Munich ‘Transport Logistic’ Fair

The “transport logistic” 2013 fair, to be held in Munich from June 4 through 7, promises to feature a comprehensive service stop for people and entities looking for Daimler and Mercedes-Benz commercial vehicles. Representing the brands will be a ‘service quartet with star appeal’ featuring Daimler FleetBoard, Mercedes-Benz Bank, Mercedes-Benz CharterWay, and Mercedes-Benz Global Service & Parts. With the all-in-one portfolio, there’s no competitor that can offer such a complete package. Aside from featuring all those service areas, they are also closely interlinked for convenience and extra coordination. Mercedes-Benz Bank is the financial services provider, while CharterWay offers a rental fleet along with its all-inclusive service. Daimler FleetBoard, on the… Continue Reading »

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Daimler Trucks Growing its Business in Asia and Africa Through MFTBC and DICV

In order to get stronger results from its commercial vehicles division, Daimler has been working hard to establish itself in new growth markets, particularly in Asia and Africa. Key here is Daimler Trucks’ “Asia Business Model” that allows it to gain traction through ‘stronger bundling and optimization’ of operations within the region. Important facilities within the region are major contributors to the division’s growth. Among these facilities are the Kawasaki, Japan-based Mitsubishi Fuso Truck and Bus Corporation (MFTBC), as well as the Daimler India Commercial Vehicles (DICV) facility in Chennai, India. Daimler Trucks has a 2015 target of 500,000 units sold for that year, and a loftier 2020 target of… Continue Reading »

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