BrandZ Study: Mercedes-Benz Among Most Valuable Automotive Brands
Mercedes-Benz still ranks among the world’s top 3 most valuable automotive brands, according to the BrandZ Top 100 Most Valuable Global Brands 2012 study. The German automaker is ranked behind rival BMW at the top and Japanese automaker Toyota in second place. In the overall Top 100, Mercedes-Benz was ranked at 46, just behind Disney (43), Nike (44), and Accenture (45). BMW (23) and Toyota (28) both ranked in the top 30 overall, however. Honda (65), Nissan (81), and Volkswagen (96) were the other automotive manufacturers that were able to crack the Top 100. Even with what many may deem a dismal finish, Mercedes-Benz actually managed an improved brand value… Continue Reading »