Mercedes-Benz Super Bowl Ad Helps Boost Appeal to Younger Demographic
While there have been some mixed reactions to Mercedes-Benz’s entry in this year’s slew of Super Bowl commercials, Mercedes-Benz USA chief Stephen Cannon was optimistic that the ad, along with its online teaser that featured Kate Upton, was able to draw attention from a younger demographic and thereby increase the brand’s appeal. In particular, the aim was to highlight the brand-new Mercedes-Benz CLA, a sedan that’s geared toward a younger consumer base. This was accomplished by the Super Bowl spot that had prominent figures like Upton, Willem Dafoe, and Usher appearing in it. “There’s a method to that madness because we’re trying to reach out to younger buyers, not just… Continue Reading »