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Latest Mercedes-Benz News

Daimler accidentally leaks Google Projected Mode

When Internet companies’ upcoming products get leaked, it’s usually through tech blogs, insiders, or marketing ploys intended to drum up interest. This time, though, a job advertisement from a partner is the culprit, as Daimler, the parent company of German automaker Mercedes-Benz, unwittingly leaked Google’s “Projected Mode” via a job posting on its web site, which to our knowledge has since been amended. There really isn’t much that can be learned about this new Google software or technology, especially coming from a vague passage within a job ad. Still, it’s probably going to have to do with telematics. The timing is quite interesting, as Apple is set to unveil its… Continue Reading »

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Russian Winter Olympics medalists get rewarded with Mercedes-Benz vehicles

The recently concluded 2014 Winter Olympics held in Sochi, Russia, saw the host country bag the overall crown on the strength of 33 medals: 13 gold medals, 11 silver, and nine bronze. Aside from getting cash, medal winners also received different Mercedes-Benz vehicles for their victories. Bronze medalists received GLK-Class units worth around $59,500, while silver medalists took home ML-Class vehicles worth around $99,500. Of course, gold medalists got the best prize: a GL-Class SUV worth upwards of $146,500. All in all, the country provided 45 total vehicles for the athletes responsible for winning 33 medals. That’s on top of the individual cash prizes also gifted to the medalists. Gold… Continue Reading »

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2015 Mercedes V-Class Comes with Sports Package Option

The 2015 Mercedes V-Class is a new addition to the dynamic product line of the Mercedes-Benz brand that has been making a buzz. The new class carries the same luxurious appeal and advanced technological features available in all the vehicles of the three-pointed star brand, but what makes it stand out among the rest is its very spacious interior. According to the company’s press release, the multi-purpose vehicle can fit as many as eight passengers in its cabin. Then, its three engine options come within 136 up to 190 horsepower outputs. A while ago, Mercedes-Benz Passion blog reported that there are more to expect from this already excellent ride. Based… Continue Reading »

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How Much Can You Load in the Compartment of the Mercedes GLA

One of the best features of the Mercedes GLA is its smaller frame compared to other SUV’s in the past. Before, when you think of a sport utility vehicle (SUV), you immediately get the picture that it is bound to be hulking in frame. But over the years, Porsche, Audi and BMW have reinvented the way that SUVs should look like. Mercedes-Benz followed by introducing the GLK which instantly became a success by attracting new range of customers into its brand. Mercedes is looking to maintain its momentum by offering the GLA-Class. Mercedes GLA Storage Capacity Despite the smaller frame of the new Mercedes GLA, it should be noted that… Continue Reading »

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“Always restless”: the Mercedes-Benz GLA market launch campaign in Germany

With an emphasis on mobility, Mercedes-Benz is launching the new GLA with a campaign in Germany that’s under the banner “always restless”—something that highlights the boldness and flexibility of the compact SUV line. According to Mercedes-Benz Cars Head of Marketing Communications Dr Jens Thiemer, the new GLA is one “in which to take on all the hurdles of everyday life” and as such, the campaign will feature the vehicle in a variety of situations and settings, from city driving to travels on deserts and gravel. One of the main components of the digital campaign features an interactive web special called “the forgotten road trip” in which the GLA goes on… Continue Reading »

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The Forgotten Roadtrip Interactive Story

Today, Mercedes-Benz released an interactive adventure story in its webpage. The story involves a man named Ryan who appeared to have forgotten everything that happened to him the previous night—similar to Hangover, except that he wasn’t wasted on alcohol or drugs. At the start of the story, a blurry flashback involving a girl and a confrontation appears. Then, the protagonist wakes up to himself lying face down in the hot desert sand. After that, he asks himself, “Where am I?” As he gets up, he finds a diamond ring in his pocket and a Mercedes GLA 200 CDI 4MATIC nearby which he uses to drive himself along some key destinations… Continue Reading »

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Mercedes Travel Brand Announces Five Planned Trips

Last month, we reported about the launching of the Mercedes Travel brand which was created in partnership with HH Travel. The Mercedes Travel aims to offer first-class travel solutions that also includes immersion with the Mercedes-Benz brand. Mercedes Travel Brand’s Announced Trips For those who are interested to find out about what Mercedes has in store in its newly-launched travel segment, here are the key destinations that were announced in its official website so far: 2014 will focus on a trip from Europe to Asia, particularly a travel from Germany to Vietnam. This includes going through the plains, deserts and mountains along Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, China and Tibet. 2015… Continue Reading »

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