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Latest Mercedes-Benz News

How Much Can You Load in the Compartment of the Mercedes GLA

One of the best features of the Mercedes GLA is its smaller frame compared to other SUV’s in the past. Before, when you think of a sport utility vehicle (SUV), you immediately get the picture that it is bound to be hulking in frame. But over the years, Porsche, Audi and BMW have reinvented the way that SUVs should look like. Mercedes-Benz followed by introducing the GLK which instantly became a success by attracting new range of customers into its brand. Mercedes is looking to maintain its momentum by offering the GLA-Class. Mercedes GLA Storage Capacity Despite the smaller frame of the new Mercedes GLA, it should be noted that… Continue Reading »

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“Always restless”: the Mercedes-Benz GLA market launch campaign in Germany

With an emphasis on mobility, Mercedes-Benz is launching the new GLA with a campaign in Germany that’s under the banner “always restless”—something that highlights the boldness and flexibility of the compact SUV line. According to Mercedes-Benz Cars Head of Marketing Communications Dr Jens Thiemer, the new GLA is one “in which to take on all the hurdles of everyday life” and as such, the campaign will feature the vehicle in a variety of situations and settings, from city driving to travels on deserts and gravel. One of the main components of the digital campaign features an interactive web special called “the forgotten road trip” in which the GLA goes on… Continue Reading »

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The Forgotten Roadtrip Interactive Story

Today, Mercedes-Benz released an interactive adventure story in its webpage. The story involves a man named Ryan who appeared to have forgotten everything that happened to him the previous night—similar to Hangover, except that he wasn’t wasted on alcohol or drugs. At the start of the story, a blurry flashback involving a girl and a confrontation appears. Then, the protagonist wakes up to himself lying face down in the hot desert sand. After that, he asks himself, “Where am I?” As he gets up, he finds a diamond ring in his pocket and a Mercedes GLA 200 CDI 4MATIC nearby which he uses to drive himself along some key destinations… Continue Reading »

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Mercedes Travel Brand Announces Five Planned Trips

Last month, we reported about the launching of the Mercedes Travel brand which was created in partnership with HH Travel. The Mercedes Travel aims to offer first-class travel solutions that also includes immersion with the Mercedes-Benz brand. Mercedes Travel Brand’s Announced Trips For those who are interested to find out about what Mercedes has in store in its newly-launched travel segment, here are the key destinations that were announced in its official website so far: 2014 will focus on a trip from Europe to Asia, particularly a travel from Germany to Vietnam. This includes going through the plains, deserts and mountains along Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, China and Tibet. 2015… Continue Reading »

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Night View Assist Turns a Dark Evening into Day

What makes Mercedes-Benz a really successful brand does not only lie on its ability to make innovations in its car, but it also lies in the skills of its people at advertising. Last December, the brand came up with a revolutionary promotional event to show people what its Night View Assist feature can do. Through the advertising agency FHV BBDO with BeamSystems the dark evening on the canal in Amsterdam was literally lit to effectively give a “Day at Night” effect. Making the Day at Night Promo According to the video, the technique involved taking pictures of the facade of buildings located along the canal during daytime. Then, it was… Continue Reading »

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2015 Mercedes M-Class and CLS Prototypes Spied

A couple of days ago, Oliver, a reader of the French automotive site called Auto Plus revealed photos of what appeared to be camouflaged prototypes of the 2015 Mercedes M-Class SUV and 2015 CLS. Based on the photos submitted to the France-based car portal, Mercedes-Benz seems to be experimenting on putting a more refreshed look to its upcoming M-Class and CLS-Class. So, these pictures still show a work-in-progress and do not reflect yet the final product of each class. Looking at the pictures, both cars could definitely benefit a little tweaking in terms of design. Parts that obviously need attention are the grilles, headlights, wheels and bumper. But knowing Mercedes-Benz,… Continue Reading »

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Mercedes-Benz uses a cat to show off CLA’s aerodynamics

The latest TV commercial for the Mercedes-Benz CLA doesn’t star a celebrity or feature a ride across a stunning countryside. Instead, there’s a cat sleeping on the hood of a CLA 180. As the cat sleeps, it pays (almost) no heed to the wind pushing it across the top surface of the vehicle. The commercial, simply dubbed “Cat”, was made to play up the aerodynamic qualities of the CLA. According to the automaker, the CLA is the world’s most aerodynamic production car. With the most aerodynamic body design among serial cars at the moment, the CLA as such should allow for better efficiency, better performance, and a driving experience unlike… Continue Reading »

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