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Mercedes-Benz UK

Latest Mercedes-Benz News

Britain’s Network Rail to Use Mercedes-Benz Vito E-CELL as Staff Shuttle

British rail infrastructure operator Network Rail has just ordered a couple of Mercedes-Benz Vito 7-seater minibuses that will serve as the shuttle for its concierge team from its Westwood Leadership Development Centre, located on the outskirts of Coventry, to the Tile Hill station and back. That journey will be made numerous times daily, and the efficiency of the electric vans will definitely provide an advantage. The decision to purchase Vito E-CELL units was arrived at after a full year of evaluation, which was headed by Network Rail’s National Delivery Service Business Support Manager Steve Duffy. Duffy said this all started when they dropped by the Mercedes-Benz area at the Commercial… Continue Reading »

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Mercedes-Benz Uses Twitter to Crowdsource Outcome of TV Spots

In the UK, Mercedes-Benz relied on the social media and microblogging platform Twitter to determine the outcome of its latest TV spots for the new A-Class. The series of ads cover 3 TV spots that aired during The X Factor over the weekend, with the first ad airing during the first commercial break on the Saturday airing, and the second spot in the next break. The third spot will then air during the Sunday episode. The campaign, through Abbott Mead Vickers BBDO, called upon Twitter users to vote for what actions the central characters in the ads should perform next, using the hashtag #YOURDRIVE. That will determine the outcome for… Continue Reading »

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Mercedes-Benz Under Fire for Alleged Competition Violation

The UK’s Office of Fair Trading is probing Mercedes-Benz as well as five dealers in England, Wales, and Scotland that sell the Daimler marque’s trucks for alleged violations of competition law, occuring between 2007 and 2010. The allegations involve the sharing of sensitive commercial information as well as pricing coordination between and among the dealerships. “We have reason to believe that these dealers cooperated to limit competition in their areas,” said OFT senior director Ali Nikpay. The officer added that those involved will get “full opportunity to respond to our statement before we decide whether competition law has in fact been infringed.” Here’s more from the OFT statement: “The precise… Continue Reading »

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