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Mercedes Benz S-Class

Latest Mercedes-Benz News

Mercedes Taps All Channels To Market Flagship S-Class

Recognizing that print and broadcast media need to be complemented by newer tools to reach its intended markets, Mercedes-Benz has announced its campaign to promote the new S-Class. Calling it the 360-degree campaign, Mercedes is using “The new S-Class. Vision accomplished.” as its slogan for its flagship saloon. Presenting the S-Class as the global benchmark for luxury motoring, Mercedes is committing to  the worldwide campaign by using  print advertisements, TV spots, an interactive web presence and social media activities. Apart from that, the Mercedes-Benz Museum will support the campaign with a special exhibition highlighting the history of the S-Class. And recognizing one of its more important markets, Mercedes-Benz’s involvement in… Continue Reading »

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Mercedes-Benz Introduces S-Class Fragrancing System at Fashion Week Berlin

The promotion for the new Mercedes-Benz S-Class continues at the Mercedes-Benz Fashion Week Berlin Spring/Summer 2014, with the top-of-the-line vehicle range getting no less than four exclusive, upscale fragrances created in tandem with well-known perfumer Marc vom Ende. These fragrances aren’t applied to a person’s body. Instead, they’re intended for use in the interior of  S-Class vehicles. With the Mercedes-Benz fragrancing system, a car’s interior can be tailor-made to the individual’s preferences, with considerations for the interior’s color, material, and design. This new innovative feature makes the S-Class the first car to have an active and individually adjustable interior fragrance. According to Mercedes-Benz, the molecules of the fragrances are designed… Continue Reading »

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UK Pricing For New Mercedes-Benz S-Class Revealed

The new Mercedes-Benz S-Class will enter the UK market by October and will be available at a £62,650 base price. Three engine options will be available during the launch of the vehicle. A number of new standard features will be offered on the 2014 Mercedes-Benz S-Class such as a reversing camera, full LED Intelligent Light System, Comand Online NTG5, Keyless Start and DAB digital radio. It will also come with high-res TFT display screens. Potential buyers can also opt to include the Burmester 3D surround sound system and perfume scents for the Air-Balance Package when they purchase the vehicle. The standard S350 BlueTec diesel is considered as the cleanest variant… Continue Reading »

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Mercedes-Benz S-Class Pullman Aimed At Topping High-End Luxury Car Market

Daimler head Dieter Zetsche revealed recently that one new model of the Mercedes-Benz S-Class is set to compete with the Rolls-Royce Phantom. Zetsche made the revelation when he was interviewed by Autocar. He indicated that the new S-Class was developed to increase the reach of the company in the luxury car market. The “Pullman” model will be the crowning glory of the class and is set to replace the Maybach brand. It will feature distinctive design touches that include a unique grille that will enhance the appearance of the vehicle when compared to typical S-Class models. Zetsche said Mercedes-Benz aims to maintain its presence in the high-end market segment, where… Continue Reading »

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Mercedes-Benz Museum Holds Special S-Class Exhibition

As part of ongoing efforts to promote and showcase the new Mercedes-Benz S-Class, which just launched a few weeks ago, the Mercedes-Benz Museum is presenting a fresh exhibition about the vehicle and the history of the model series. The exhibit, dubbed ‘Mercedes-Benz S-Class–always ahead of its time’, will be held from June 18 through November 3, 2013. “The special exhibition presents the course of development over the past 110 years and demonstrates in impressive style why the S-Class is considered to be the quintessential automobile,” said Michael Bock, who heads Mercedes-Benz Classic and also acts as Mercedes-Benz Museum’s managing director. “Visitors to the Museum will be able to embark on a… Continue Reading »

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Video Shows 2014 Mercedes-Benz S63 AMG

The Mercedes-Benz S-Class was unveiled by the luxury vehicle manufacturer last month, and potential customers are eager to get their hands on the latest product of the German company. Recently, a video was released showing the start of production of the W222 S-Class. The video initially showed the plant of Mercedes-Benz in Sindelfingen, Germany. It also showed the new sedan being assembled inside the plant. However, the S63 AMG was shown near the end of the video. The S63 AMG is set to enter the market before the end of the year. It is expected to come with a twin-turbo 5.5-liter V8 engine and may have a maximum output of… Continue Reading »

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Frankfurt Launch For Latest Mercedes-Benz S-Class Coupe Concept Eyed

The latest Mercedes-Benz S-Class Coupe Concept is expected to be unveiled by the luxury vehicle manufacturer from Germany at the 2013 Frankfurt Motor Show this coming autumn. The launch of the concept model of the vehicle will be its official world premiere. The model is a near-production version of the vehicle. It will also be a preview of the latest body design of the Mercedes-Benz S-Class. The dashboard of the S-Class Coupe is anticipated to be enhanced with wood trims. The engine options will likely be similar to the longer version. With this in mind, the new S350 BlueTEC is expected to feature a 3.0-liter V6 engine that offers 258HP… Continue Reading »

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