In about two weeks, Mercedes-Benz will be launching a separate pre-owned car brand in India in order to meet customers’ demand of high-quality offerings in that segment. There is a ton of potential in this corner of the market, and luxury car brands like Mercedes-Benz are known for retaining excellent value even when they’re sold as pre-owned vehicles, which is why there are many prospective buyers who check out the crop of pre-owned units. According to Mercedes-Benz India CEO Eberhard Kern, the company sees ‘phenomenal’ growth in the pre-owned car market in India. Mercedes-Benz, in particular, has said that it enjoyed a 45 percent growth rate in this segment in the… Continue Reading »
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The Mercedes-Benz S-Class is the top dog in the German automaker’s product offering, and as such, it does not come cheap. In India, for example, the new S 500 sold for Rs. 1.58 crore (a crore is 10 million), which is equivalent to a shade under $250,000. Still, the 125 units of the Launch Edition, imported straight from Germany, were all sold out. With this kind of demand for the high-end Mercedes, MB India is now considering assembling S 500 units locally. Current plans for local production only involve the base model S 350 (diesel variant), which has been delayed so far and should now be due for sale in… Continue Reading »
Mercedes-Benz has just launched the diesel variant of the B-Class hatchback in India, in a bid to further bolster its compact-car range in an important market. With some 500 units of the petrol variant sold in the nine months since it was launched, the German automaker is expecting the diesel B-Class to perform better as far as sales figures go. In addition, this new version will help the company reach its expected double-digit growth for the year. According to Mercedes-Benz India managing director and CEO Eberhard Kern, a good chunk of the sales are for diesels, and this should continue with the B-Class. He adds that Mercedes-Benz is encouraged by… Continue Reading »
In a follow up report, the A-Class hatchback is finally lunched in India. According to the India-based The Economic Times, the debut of the new class in the country took place in a Mumbai showroom. The price of the new car is at Rs 21.93 lakh (approximately $39,000) up to Rs 22.73 lakh (estimated as $40,000). The most fuel efficient in the variant is the one equipped with 2.2-liter diesel engine, which is priced Rs 21.93 lakh. Mercedes-Benz India claims that the car can go as far as 20.6 kilometers per liter. Then, the 1.6 petrol version, the A 180 Sport, costs Rs 22.73 lakh, with a 15 kilometers per… Continue Reading »
With the sales of Mercedes-Benz India looking great, the brand is releasing two variants in the territory on May 30. The new car will be under the A-Class and B-Class category. Based on a report by the Indian auto news site called Car Dekho, buyers of the new A-Class premium hatchback will have two engine options to choose from. One will have a 1.6-liter petrol and the other will be equipped with a 1.8-liter turbo diesel engine. Then, it will have a 7-speed dual clutch automatic gearbox. On the other hand, the new B-Class will only be available in a 1.8-liter turbo diesel engine.
The Indian market will see the entry of three new Mercedes-Benz models within the next few months. The upcoming models are part of the aggressive push of the luxury car manufacturer in India as it aims to attain a double-digit growth for the present financial year in the country. In addition, the company also aims to add more dealers in India. Mercedes-Benz India CEO and Managing Director Eberhard H. Kern said that the company is presently focused in a smaller market for a number of its vehicles including the C-Class, E-Class, S-Class models, and the petrol model of the B-Class. Despite this, the company is still leading these market segments…. Continue Reading »
A new site of the Mercedes-Benz Research and Development India was opened in Bangalore recently. The MBRDI is the biggest center for research and development of Daimler outside of Germany. The unit focusing on research and development of Mercedes-Benz is also increasing its knowledge network as part of its 2020 growth plan. According to Daimler AG board member Dr. Thomas Weber, the recently opened center in Bangalore offers access to skilled workers. It also allows the company to create a network with the local supply industry of the country. India is considered as a core market in the international strategy of the company due to its remarkable growth. When the… Continue Reading »