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Mercedes-Benz GLA

Latest Mercedes-Benz News

Mercedes-Benz USA Creates Interactive Tool for Customizing the GLA

How do you want your Mercedes-Benz GLA to look? Mercedes-Benz USA proudly announced that customers can now decide ways on how to customize their GLA. Just following the world premiere of the SUV last month, MB USA launched through the Instagram photo-sharing platform an interactive app that would allow customers to personalize how their vehicles will appear. The tool offered through Instagram provides various ways the user to choose the color, grille, wheel, and roof of his or her Mercedes-Benz GLA. Notably, 11 colors can be chosen for the body of the car. Then, it provides three options for the wheel-design, two choices for the roof, and two themes for the grille. How to… Continue Reading »

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CLA, GLA take center-stage at upcoming Mercedes-Benz Evolution Tour

Music festivals are all the rage these days, and Mercedes-Benz USA is looking to tap into those in order to promote the GLA and CLA vehicles and appeal to a younger demographic — by way of the Mercedes-Benz Evolution Tour that is set to start this week. The tour offers entertainment and exclusivity, as it is an invite-only series of concerts. It will start in good ol’ New York, with stops in the following major cities: Atlanta, Chicago, Dallas, Los Angeles, Miami, and Washington D.C. What Mercedes-Benz is trying to do is tap into the 18 to 34-year-old market, and an event like this should fetch a considerable amount of mileage in… Continue Reading »

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Brabus Modifies Mercedes-Benz GLA

Brabus recently unveiled its customized model of the Mercedes-Benz GLA, according to a report from gtspirit.com. Brabus already finished working on the Mercedes-Benz A-Class and CLA, which basically have similarities to the GLA. With the customizations on the GLA by Brabus, the vehicle was given a whole new look compared to the standard model. Three versions are offered by Brabus for the customization package of the GLA, the Standard version, Style version and Urban version. The central insert on the front bumper of the GLA was replaced with a front element by Brabus, The tuning company also added a front spoiler along with side air inlets, which provided the vehicle… Continue Reading »

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“Always restless”: the Mercedes-Benz GLA market launch campaign in Germany

With an emphasis on mobility, Mercedes-Benz is launching the new GLA with a campaign in Germany that’s under the banner “always restless”—something that highlights the boldness and flexibility of the compact SUV line. According to Mercedes-Benz Cars Head of Marketing Communications Dr Jens Thiemer, the new GLA is one “in which to take on all the hurdles of everyday life” and as such, the campaign will feature the vehicle in a variety of situations and settings, from city driving to travels on deserts and gravel. One of the main components of the digital campaign features an interactive web special called “the forgotten road trip” in which the GLA goes on… Continue Reading »

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Mercedes-Benz GLA Production Commences

Production of the highly anticipated Mercedes-Benz GLA is in full swing, as the first completely assembled unit rolled off the automaker’s Rastatt plant. The GLA represents a significant part of the company’s strategy in the coming years, as it is positioned in the all-important SUV segment, completing the range while growing Mercedes-Benz’s own compact model lineup. This new compact SUV is the fourth out of five fresh compact designs from Mercedes-Benz. It’s the “next milestone” for the company’s central Mercedes-Benz 2020 growth strategy, noted as such by Daimler AG Chairman and Mercedes-Benz Cars chief Dr Dieter Zetsche. By combining a compact model and an SUV, the automaker can nail a niche… Continue Reading »

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Mercedes-Benz GLA Edition 1 Joins Launch Lineup

Exclusive models have always helped spice up market launches, so it’s no surprise that Mercedes-Benz is cranking up the March 2014 launch of its GLA line by making the Edition 1 variant available right from day one. This move should help the German car manufacturer attract more prospective buyers for the new compact SUV model, which the company’s execs hope can draw a lot of new customers to the brand. A ton of special treats come with the Edition 1’s interior and exterior. Nothing less, of course, is expected from the exclusive variant, which is expected to be available only for around one year. Among the ‘DESERT DUST’ interior furnishings… Continue Reading »

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New Brazil Facility for Mercedes-Benz Cars Announced

The Mercedes-Benz 2020 growth target is a lofty one, no matter the stature of the German automaker. However, with sustained growth so far this year and a number of initiatives already in place, reaching those goals is definitely possible. The latest move to achieve those targets involves a new Mercedes-Benz Cars plant in Brazil, which was just announced by Daimler. The new facility, which is slated to be built in Iracemápolis, a São Paulo municipality, will be a production ground for the next-gen models of the Mercedes-Benz GLA and the C-Class line. Units produced at the new plant are intended for sale within the local market. The announcement of the new… Continue Reading »

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