Mercedes-Benz Dealerships

Latest Mercedes-Benz News

Presenting: The Mercedes-Benz 2020 Sales and Marketing Strategy

Mercedes-Benz has some of the most impressive dealerships around, and the German automaker even came out first in a customer satisfaction survey conducted in the US. However, the brand is aiming to take that experience to the next level with its Mercedes-Benz 2020 sales and marketing strategy. According to Mercedes-Benz, it is putting a premium not only in growing its product line, but also adapting to the ever-changing needs of customers. That’s why Dr. Joachim Schmidt, EVP of Sales and Marketing at Mercedes-Benz Cars, took point at the Mercedes-Benz Brand Laboratory near Stuttgart to present its sales and marketing strategy key points to outline the company’s new approaches. “The paths… Continue Reading »


Mercedes-Benz Dealerships Among Best, Says Study

According to the 2013 Prospect Satisfaction Index study conducted by the Pied Piper consulting firm, Mercedes-Benz dealerships are the best performers as far as car shopper treatment goes. The German automaker scored a 113, which tops all the other scores. The industry average on the survey has been reset to 100 for this year, and the lowest scores were 89 and 88. The survey involved 5,203 mystery shoppers hired by the firm. These shoppers visited various automotive dealerships in the United States within a period spanning July 2012 and June of this year. This PSI survey, says Pied Piper, has a strong correlation to sales success. The firm added that… Continue Reading »


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