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Mercedes-Benz China

Latest Mercedes-Benz News

Mercedes-Benz to double Beijing plant capacity

As demand continues to soar for Mercedes-Benz passenger cars, parent company Daimler is set to invest some more into its Beijing factory in order to double production capacity. According to a Bloomberg report, Daimler and its JV partner Beijing Automotive Group will invest a whoppping 1 billion euros (around $1.38 billion) for the expansion that will see the plant produce up to 200,000 vehicles in 2015. The Beijing facility currently produces Mercedes-Benz C-Class, E-Class, and GLK vehicles. The sedans, in particular, are enjoying great demand. The plant will also be adding the GLA compact SUV to its assembly line come 2015. Daimler chief Dr Dieter Zetsche reaffirms that the company… Continue Reading »

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Mercedes-Benz S-Class is Inaugural China Car of the Year

Mercedes-Benz has made big strides in what is the biggest automotive market in the world, and nothing exemplifies this more than ever-growing sales figures and the fact that the S-Class just won the first China Car of the Year award. The Mercedes-Benz S-Class edged out 52 other car models for the distinction, given for the first time at an award ceremony that was held during this year’s Guangzhou Auto Show. The award was received by Nicholas Speeks, Mercedes-Benz China President and CEO. Out of the 53 total candidates, the judges  narrowed down the field to a shortlist of seven, before cutting it down some more to the top three finalists,… Continue Reading »

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Mercedes-Benz Museum in China in the Works

Mercedes-Benz enthusiasts in China are in for a treat, because Daimler has just confirmed that it is planning on building a Mercedes-Benz Museum in the Asian country. The plans for what would be called a ‘Mercedes Benz Cultural Center’, which will include a museum, were announced at an event held in the capital of Beijing this past weekend. This ‘visionary construction project’ is still in the early stages of planning, but we expect nothing less than state-of-the-art facilities, world-class architectural design, and a load of exhibits and Mercedes-Benz vehicles on display at the second museum focusing on the German automotive brand. According to Hubertus Troska (the Daimler Board Member for… Continue Reading »

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Daimler and Beijing Automotive Take Action to Strengthen Position in the Market

December 18 marked the integration of Mercedes-Benz Service Co. in Beijing. It was a joint venture of Daimler and Beijing Automotive. The partnership aims to focus on improving sales of both imported and locally-made Mercedes-Benz cars in the region. The China-based partner also united the major dealers in the country to further boost its performance in the market. According to the report of Guangzhou’s Time Weekly, this effort intends to strengthen the sales channels of Mercedes-Benz in China. The step serves as a remedy to the disappointing performance of Mercedes-Benz in terms of sales in the area. Reportedly, Mercedes-Benz cars in the country only displayed a 4.2% growth in sales… Continue Reading »

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Mercedes-Benz, Hope Schools Hold Music Gala in China

In China, Mercedes-Benz and its various dealerships got together and held a special music gala featuring hundreds of kids. The “Live Your Dreams – Happy Music Classroom Music Gala” was held last June 15th at Beijing’s Great Hall of the People. The special gala event featured different acts from kids supported by Mercedes-Benz dealerships through Hope Schools. The acts were supported by the dealerships in different ways, such as through the production, by hiring choreographers, and providing assistance in all manners of the performance. One act even featured a percussion spectacle that was made possible using various car parts. The Happy Music Classroom Program is a Mercedes-Benz initiative that aims… Continue Reading »

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Daimler’s outlook for China pegged at 20% growth

Despite oil prices surging all over the world plus the absence of automotive incentives for car buyers, Daimler AG says that it still expects to perform well in China, predicting at least a 20 percent growth in the country. Daimler Northeast Asia Ltd. Chairman Ulrich Walker says during a press conference that their expected outlook is merely a “conservative” target. Walker adds that he’s not too worried that the market in China will be affected heavily by new government measures in persuading car buyers from purchasing new cars in order to help the worsening traffic situation in the country. He believes that China still has huge potential as a market… Continue Reading »

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China Expected to be Merc’s Biggest Market by 2015

Dr Dietr Zetche, Daimler and Mercedes-Benz head honcho, stated that the company is looking at China to be its biggest market come 2015, high yet reasonable expectations for what is currently the world’s largest automotive market. We are expecting to be in the range of 300,000 units in China in 2015, which is very close to the market size we are enjoying in Germany right now,” Zetche proclaimed. “We intend to grow those other markets [outside China], so it might not be until 2016 or 2017 that China becomes the largest market if we can generate significant growth in Germany.” He expressed great optimism after such a bountiful 2010 for… Continue Reading »

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