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New Mercedes-Benz Arena in China Inaugurated

Mercedes-Benz has just inaugurated its first arena that’s not in Germany, with the rechristening of the former Shanghai World Expo Cultural Center as the Mercedes-Benz Arena. The new venue is part of the Daimler company’s celebration of the 125th year of the automobile and a symbol of Mercedes’ foothold in the fast-expanding automotive market in China. Ulrich Walker, the chairman and chief executive officer of Daimler’s Northeast Asia division, was present at the inauguration. “Taking this special commemoration momentum, Daimler and Mercedes-Benz will further deepen our commitment to the rapidly developing Chinese market through significant investment and localization,” said Walker. True enough, China is pivotal to every automaker’s plans. Just… Continue Reading »

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