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Mercedes-Benz A-Class

Latest Mercedes-Benz News

Mercedes-Benz Launches Ad Campaign for New A-Class

“The New A-Class. The pulse of a new generation.” That’s the tagline for the advertising campaign for the new Mercedes-Benz A-Class, a campaign that will cover print, television, and online channels, leading up to the official launch of the vehicle on September 15th. According to Mercedes-Benz Cars Vice President for Brand Communication Anders Sundt Jensen, the campaign aims to build upon the already 40,000 pre-launch orders the automaker has already received for the A-Class. “The campaign is just as progressive and emotionally appealing as the new A-Class itself,” said Jensen. “And perfectly reflects what our compact Mercedes model stands for: strikingly passionate design, pure dynamism, exemplary safety and unique digital… Continue Reading »

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“MERCEDES DRIVE THRU” in London

What’s not to love about food and art? The two come together in what is called the “MERCEDES DRIVE THRU,” a temporary and driveable restaurant that’s designed by British food artists Sam Bompas and Harry Parr. The aim is to provide “an exceptional sensory experience” highlighted by good food and some light art, accomplished by the duo with help from the Jason Bruges Studio, a multimedia collective in the UK. A new Mercedes-Benz A-Class will be one of the main draws of the restaurant, staged artistically to highlight the design and make it interact with the whole installation and light show. Basically, the car is used so guests can go… Continue Reading »

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A-Class Voted Germany’s ‘Most Attractive Car’ in AUTO BILD Poll

The Mercedes-Benz A-Class keeps hauling in the wins, the latest of which involves being voted the “Most Attractive Car” in Germany today. That was in a poll by the AUTO BILD car magazine, with some 100,000 readers chiming in with their votes. It goes without saying that the A-Class also took the title in its respective category. In the SUV/AWD/Van category, it was another win for Mercedes-Benz as the M-Class was voted the winner in that segment. All in all, this year’s poll had 5 categories and a total of 136 different current vehicle models. By virtue of letting Mercedes-Benz win two categories, the readers of AUTO BILD bestowed the… Continue Reading »

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Mercedes-Benz to Expand A-Class Production; Inks Deal with Valmet Automotive

Because of the positive resonance and good measure of demand for the new A-Class, Mercedes-Benz has decided to up the production of the small family car. For this purpose, it has inked an agreement with Valmet Automotive, a supplier from Finland that’s set to produce over 100,000 A-Class vehicles for the German automaker from 2013 to 2016. The move was spurred on by the current demand for the new A-Class. Months before the vehicle range is set to launch sometime in September, Mercedes-Benz has already received some 40,000 preorders. “Our new compacts are so popular with our customers that the Rastatt and Kecskemét plants are completely utilized,” said Daimler Board… Continue Reading »

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First New Mercedes-Benz A-Class Rolls Off Rastatt Plant

Production of Mercedes-Benz’s second of two new compact car models, the new A-Class, is just getting in gear. The first unit rolled out of the production lines in the automaker’s Rastatt facility, and top officials were on hand for this milestone moment. Over €1.2 billion has been invested by Daimler in the Rastatt plant, which started producing the B-Class in September of last year. To accommodate production of the new compact models, €600 million was allotted for construction and tools. The other half of the budget will be for subsequent expansion. This facility in Germany, which went operational in 1992, is now going to focus on the compact vehicles of… Continue Reading »

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Mercedes-Benz A-Class, B-Class Petrol Engines Already Meet Euro 6 Standard

The Euro 6 vehicle emissions standard won’t be in place until September 1, 2014, but right now, the petrol engines for the new Mercedes-Benz A-Class and B-Class vehicles already pass those requirements. In addition, the engines are also good enough to meet new limits placed on petrol engines due 2017. The models include the A 180, the A 200, and the A 250, together with their B-Class counterparts. Since the start of the production for these new models, the direct-injected petrol engines have been undercutting the Euro 6 standards—all thanks to the technology Mercedes-Benz has been developing over the years to make sure that the vehicles the automaker produces are… Continue Reading »

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2013 A-Class to Provide Real-Time Location via Glympse App

The 2013 Mercedes-Benz A-Class, which is set for a September launch, will sport a nifty app called Glympse. It offers real-time location sharing so that you can update your colleagues, friends, and family in case you’re already late for a meeting or a party or if you simply want to let them know you’re really already on the way. Basically, Glympse allows drivers to shoot a text or even an e-mail to their contacts, and the text comes with a link that shows his or her real-time location. The link can be set to expire after some time so that the location sharing gets cancelled. Glympse is available for Apple,… Continue Reading »

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