In a bid to grow the brand beyond its current customers, Mercedes-AMG has just become the main sponsor of the MOTORRAD-HELDEN Club, which translates to “Motorcycle Heroes” Club, a recent;y formed group comprised of people with subscriptions to the German publications MOTORRAD, MOTORRAD Classic, and PS. If you go to the MOTORRAD-HELDEN site now, you’ll see that there is a ‘powered by AMG’ label just beneath the logo. The sponsorship highlights AMG’s sporty image. In addition, it builds upon the brand’s existing presence among bike enthusiasts after being a partner of MOTORRAD’s ‘action team’. Mercedes-AMG Branding and Marketing chief Mario Spitzner said that performance bike enthusiasts also have interest in… Continue Reading »
Latest Mercedes-Benz News
After a solid opener at Hockenheimring, the Mercedes-Benz team is ready to get on with the second round of the 2013 Deutsche Tourenwagen Masters season at Brands Hatch, England, to be held this weekend. The 1.929 km Indy Circuit will be the eighth time DTM comes over to Brands Hatch. This makes it the shortest DTM track on the current calendar, and it features a top speed of 225kph or greater at the start/finish straight. The race is slated for 98 laps, which is the most in any race for the 2013 season. Last year’s race winner, Gary Paffett, is excited to defend the title for his home race. He… Continue Reading »
Over 22 different racing series in five continents. That’s just how much activity the Mercedes-AMG customer sports program and the SLS AMG GT3 has in store for the global motorsport scene this year. “Our customer sports program is in its third year now, and this is the first time that the SLS AMG GT3 will also participate in races in the United States,” said Mercedes-AMG chair Ola Kallenius. “Racing is an essential part of AMG and its DNA.” Uli Fritz, AMG Customer Sports chief, cited the brand’s focus of using the SLS AMG GT3 for the customer sports program as a key part of providing different AMG customer teams with… Continue Reading »
The Mercedes SL is one of the most famous Mercedes vehicle. Despite of some claims that this car is nothing but a ‘petrol- eater’, it still became a benchmark for beauty and power. This video will take you to see the new Mercedes SL, the SL65 AMG Black Series, which ironically is in red. The color though, increases the beauty and appeal of this car, don’t you think?
Those from the US who are waiting for the ever-famous Mercedes SL63 AMG must take note of this. An auction will be held on February 25, the 6th annual auction of the Boca Raton Concours d’ Elegance Gala. The SL63 AMG will lead the pack of cars, that is, even if it hasn’t been presented in the public officially. There will be other cars in the auction, one of them the Lamborghini Aventador and the 2012 Audi R8 GT Spider is hot red.
What happens if you put in a space saver tire (125) in a power car like the Mercedes-Benz C63 AMG? With all the might that the car has, surely you would think that a “thin” tire will make it slip. Well, not with the C63 AMG. In this video, discover why Chris Harris said, “The greatest driving machine on the planet. The C63 AMG Coupe on space savers, might be the best handling car in the world!” As he said, “narrower tires equals fun. And on the streets, fun is better than speed.” Have fun with the video and don’t forget to listen to the C63 AMG roar.
The G Wagon AMG models are testing and readying, maybe for an auto show early next year. Undergoing a winter testing in Sweden, the AMG models G55 and G65 has been spotted by the guys from AutoEvolution. In the photos, it seems like the G55 looks almost the same, with just minimal facelifts. The G65 though shows that a biturbo V12 maybe under it’s box-type body. In the report, the G55 may have the 5.5 liter twin turbo V8 engine that is expected to deliver 525HP, while the G65 gets the 6.0 liter twin-turbo V12 that may produce 612HP. The exterior design on the other hand shows some changes, new… Continue Reading »