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Latest Mercedes-Benz News

Mercedes-Benz planning Texas regional distribution and training facility

Mercedes-Benz will be constructing a regional distribution center for parts along with a training facility in Grapevine, Texas, set to be completed in 2017. In order to boost the flow in the supply chain of spare parts headed to dealers and customers, Mercedes-Benz is counting on this new regional parts distribution center. It is planned to have a total area of 254,000 square feet. On the other hand, the learning and training facility is a planned technical facility that will cater to the ongoing training of technicians in Mercedes-Benz’s Southwestern USA dealerships. The current training center is in Houston, Texas, and is slated to relocate to the Grapevine facility once it is completed. Some… Continue Reading »

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Dietmar Exler Takes Over as MBUSA President and CEO in 2016

The successor of Mercedes-Benz USA and NAFTA President and CEO Stephen Cannon was officially announced by the company. Dietmar Exler takes over the duties of the outgoing executive starting January 1, 2016. Ola Kaellenius, member of the board of management of Daimler AG and Mercedes-Benz Cars Marketing & Sales made the official announcement. “Dietmar’s appointment is central to reinforcing our strategy and our standards around the world, and will continue to strengthen the ties and collaboration within our marketing & sales network,” Kaellenius said. Then he thanked Cannon for his leadership and contributions to the company, and he wished him all the best in his future endeavors. Currently, MBUSA holds… Continue Reading »

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You Can Now Order the New Mercedes-Benz S-Class Cabriolet

Daimler just announced that the Mercedes-Benz S-Class Cabriolet is now available for customers who wish to order it. The source revealed that the car will hit dealerships starting April next year. For those who wish to purchase the S-Class convertible, be prepared to shell out 139,051.50 euros up to 187,484.50 euros for it, and more if you opt to include its exclusive packages. It should be noted though that the date and pricing here refers to the major European markets of Mercedes. MBUSA confirmed that the Mercedes-AMG S 63 Cabrio will roll out from the dealerships of its territory by late spring of 2016, followed by the more powerful Mercedes-AMG… Continue Reading »

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A Closer Look at MBUSA’s “Driven to Delight” Strategy

At present, only a few companies compare to Mercedes-Benz when it comes to innovation, marketing genius, and overall brand strength. However, in 2011, prospective Mercedes-Benz buyers and vehicle owners were all too frequently having dealership experiences that were in need of an overhaul! Most world-class customer experience brands (Zappos, The Ritz-Carlton Hotel Company, Starbucks, etc.) started with service excellence at their core.  On the other hand, Mercedes-Benz was built on exceptional products. In the United States during the said year, there was a shift in priorities by a new leadership team. These leaders set a course to not only be the best customer experience provider in the automotive sector but… Continue Reading »

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Mercedes-Benz mbrace: The Back Story

Leveraging off of breakthroughs in telematics (an interdisciplinary field that includes telecommunications, road safety, electrical engineering, and computer science), Mercedes-Benz vehicles allow for communication beyond a simple “mayday” or emergency response button, including a suite of products that delivers true concierge service. While some Mercedes-Benz vehicles were equipped with mbrace technology (safety, security, and travel assistance) as far back as 2009, upgrades were introduced in model year 2013 to deploy a new generation of technology and ensure that every Mercedes-Benz vehicle would have mbrace as a complimentary feature for the first six months of ownership. Providing Customers a Sense of Security In its most basic form, mbrace provides customers with… Continue Reading »

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Mercedes-Benz USA launches 2015 C-Class online configurator

Want to tinker around with your very own US-spec Mercedes-Benz C-Class? Now that the automaker has launched its online configurator for the 2015 model year, you can do just that. You can head over to the site at this link and you can start customizing your own 2015 C-Class, just the way you want it. Options are currently limited though, as you can start off with a base of either the 241-horsepower C300 starting at $40,400 or the 329-horsepower C400, which starts at $48,590. Those base prices do not include the optional stuff you will be adding later on through the  configurator, as well as taxes, title, registration fees, transport charge, and… Continue Reading »

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Mercedes-Benz USA Leases 1.1-Million Square-Foot Former Boeing Facility

Mercedes-Benz USA has just leased a 1.1-million square-foot Long Beach facility that used to be a place where Boeing 717 planes were manufactured. Terms of the lease were left undisclosed, as are the plans of MBUSA for the site. The only comments made on the facility was that it would get some measure of an overhaul and that the development would be more on the long-term. The company is expected to move in sometime during Q1 2014. Long Beach mayor Bob Foster expressed delight in the luxury automaker choosing the California city, and also said that the new facility will “complement the Douglas Park development underway across the street.” The… Continue Reading »

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