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Maybach

Latest Mercedes-Benz News

Daimler Quietly Puts Maybach Brand to Rest

Daimler AG purchased the Maybach luxury car brand in 1960 and eventually groomed it to become a rival to ultra-luxury vehicle manufacturers Bentley and Rolls-Royce. Now, Daimler has quietly ended the Maybach saga. Everybody knew the fate of the brand after Dr. Dieter Zetche in November last year confirmed its discontinuation. The final nail on the coffin was the new pricelist released by Mercedes-Benz USA featuring its 2013 model range. All the five Maybach models offered in the US—the 57, 57 S, 62, 62 S, and Landaulet—were listed as “Discontinued.” With the emergence of the Mercedes-Benz S-Class, it was really a no-brainer for Daimler to pull the plug on Maybach… Continue Reading »

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$500 Thousand Lost on Each Maybach Sold

You all know the reports that Maybach will be shut down in 2013. After 7 years of production, the company was only able to sell 3,000 cars, and according to some sources, Daimler lost around half a million dollars on each piece despite of the hefty $370,00 tag price. Late last year, rumors went around the blogosphere that Aston Martin will partner with Daimler to resurrect Maybach, however, late 2011, the company decided to stop offering the “ultra-luxury” cars altogether. Instead, a new range of S-Class will fill the void that Maybach will leave. If this loss is true, then we cannot blame the company for doing this business decision…. Continue Reading »

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Price Increase for Maybach 2012 Models

There had been reports that Daimler is axing the Maybach brand because of low sales. And when companies are in the brink of losing a product or a line, what they normally do is to put up the items on sale and put huge discounts to get things going. But this is not the case with Maybach. In fact, Daimler decided to increase the line’s prices to $4,000 across the board, which is a different business decision. Well, hopefully, this move will work out and there will still be some people who will be willing to shell out additional dough for a this limo. Source: Daimler  

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Mercedes Axes Maybach Brand

With chairman Dieter Zetsche’s recent decision to stop development of the replacement models for the Maybach 57 and 62, the writing was on the wall for this historical brand which represented the ultimate luxury vehicle only the very rich could afford. In its golden days, a Maybach was the carriage that ferried princes, statesmen and captains of industry on their forays. The German manufacturer must have had high hopes for this ultra-luxury brand, but this did not turn out to be the case. With dismal sales and internal studies which found that an upmarket Mercedes S-Class could better bring the fight to the Maybach’s rivals, the decision to axe the… Continue Reading »

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Daimler Cars at the 2011 LA Design Challenge

Imagine Mercedes-Benz Silver Arrow brought to life. Then smart cars climbing the facades of skyscrapers and Maybach as the luxury carriage of Cinderella. Well, you can see all of that – in the 2011 Los Angeles Design Challenge at least. Silver Lightning : Mercedes-Benz Silver Arrow The film is set in the near future, starring two crash test dummies who will try to save Mercedes-Benz Silver Arrow from the hands of the evil Dr. Crash Barrier. They will be engaged in action packed scenes until of course, the Silver Arrow is saved. Cinderella: Maybach Berline Sindelfingen, Germany’s designers made the Maybach car as a luxury carriage with full suspension from… Continue Reading »

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Daimler-Aston Martin Talks On Maybach Future Halted

Talks on the proposed partnership between Maybach and Aston Martin have apparently been halted due to unreasonable demands from one of the parties. You may recall that Daimler and Aston Martin have been in talks for several months now to build the next range of models for the struggling Maybach brand. Aston Martin would have gotten access to several technologies from the German manufacturer, notably the M- and S-Class platforms plus the 4.6-liter biturbo V8. These would have provided a big boost to Aston Martin’s development of the Lagonda. Instead, Daimler has announced the cessation of the talks because of Aston Martin’s demands for money. While this development is not… Continue Reading »

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Edition 125 From Maybach Presents New Interior Options

If you have begun to notice that Mercedes-Benz seems to have a penchant for the number 125 these days, it’s because it’s celebrating that anniversary this year. And through the decades, Mercedes-Benz has established itself as the premier purveyor of luxury automobiles with unequalled engineering excellence. And in celebrating its 125th, what better way would there be to remind people of the company’s luxury heritage than to present an Edition 125 from Maybach? Produced to showcase the individualization options available to Maybach customers, the Edition 125 can be ordered with reclining seats in the rear, Swarovski accents, a front/rear partition and, in a nod to modernity, a 19-inch high-res screen… Continue Reading »

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