At present, only a few companies compare to Mercedes-Benz when it comes to innovation, marketing genius, and overall brand strength. However, in 2011, prospective Mercedes-Benz buyers and vehicle owners were all too frequently having dealership experiences that were in need of an overhaul! Most world-class customer experience brands (Zappos, The Ritz-Carlton Hotel Company, Starbucks, etc.) started with service excellence at their core. On the other hand, Mercedes-Benz was built on exceptional products. In the United States during the said year, there was a shift in priorities by a new leadership team. These leaders set a course to not only be the best customer experience provider in the automotive sector but… Continue Reading »
Latest Mercedes-Benz News
Confirming the steadfast quality of Mercedes-Benz vehicles, J.D. Power’s recent survey showed four top satisfaction ratings for cars from the German manufacturer. Mercedes’ A-, C-, and E-Class cars all gained the top ratings from the highly respected survey firm, with the C-Class taking the top honors for the third consecutive time and the E-Class for the second time. Apart from these, Mercedes also won the Overall VOSS award for brands. Such consistent results are the result of Mercedes’ continuing commitment to quality engineering and innovation, and such survey results are one of the many confirmations of why Mercedes-Benz cars are class leaders in various vehicle segments. As Dr. Joachim Schmidt,… Continue Reading »
Once again, as last year, the premium products of Mercedes-Benz have emerged among the winners of a consumer survey carried out by US market research institute J.D. Power and Associates. With the results of this year’s “APEAL” study, the S-Class won top honors in the premium category. The S-Class got high marks for their distinctive front and back styling, as well as for their 380hp engines, roomy trunks, and good response in steering and braking.
Mercedes-Benz is one of the most successful auto brands in this year’s customer survey conducted by U.S. market research institute J.D. Power. The Stuttgart car brand receives two gold awards for the highest vehicle quality in their respective market segments, and is also honoured for the world’s best production plant. This outstanding result is one outcome of the initiative launched by Mercedes-Benz to raise customer satisfaction and product quality.