Intelligent Drive

Latest Mercedes-Benz News

Mercedes Takes Liability for Autonomous Cars

One of the subjects of the debates related to self-driving cars is “Who would be responsible in the event that the automobile will be involved in an accident during its auto-pilot mode?” Worry no more, because Mercedes-Benz, together with Volvo and Google, said it will accept full liability for collisions. Two Sundays ago, the Mercedes-Benz S500 Intelligent Drive was featured in the CBS show “60 Minutes.” The car’s self-driving capabilities was the subject of the episode. It showed how the car would automatically react to certain traffic conditions. However, it also raised some safety concerns for customers such as the car getting hacked, the unpredictability of other human drivers, and most importantly, who… Continue Reading »


Mercedes Taps All Channels To Market Flagship S-Class

Recognizing that print and broadcast media need to be complemented by newer tools to reach its intended markets, Mercedes-Benz has announced its campaign to promote the new S-Class. Calling it the 360-degree campaign, Mercedes is using “The new S-Class. Vision accomplished.” as its slogan for its flagship saloon. Presenting the S-Class as the global benchmark for luxury motoring, Mercedes is committing to  the worldwide campaign by using  print advertisements, TV spots, an interactive web presence and social media activities. Apart from that, the Mercedes-Benz Museum will support the campaign with a special exhibition highlighting the history of the S-Class. And recognizing one of its more important markets, Mercedes-Benz’s involvement in… Continue Reading »


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