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Latest Mercedes-Benz News

Mercedes Taps All Channels To Market Flagship S-Class

Recognizing that print and broadcast media need to be complemented by newer tools to reach its intended markets, Mercedes-Benz has announced its campaign to promote the new S-Class. Calling it the 360-degree campaign, Mercedes is using “The new S-Class. Vision accomplished.” as its slogan for its flagship saloon. Presenting the S-Class as the global benchmark for luxury motoring, Mercedes is committing to  the worldwide campaign by using  print advertisements, TV spots, an interactive web presence and social media activities. Apart from that, the Mercedes-Benz Museum will support the campaign with a special exhibition highlighting the history of the S-Class. And recognizing one of its more important markets, Mercedes-Benz’s involvement in… Continue Reading »

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