Mercedes-Benz GLA Production Commences
Production of the highly anticipated Mercedes-Benz GLA is in full swing, as the first completely assembled unit rolled off the automaker’s Rastatt plant. The GLA represents a significant part of the company’s strategy in the coming years, as it is positioned in the all-important SUV segment, completing the range while growing Mercedes-Benz’s own compact model lineup. This new compact SUV is the fourth out of five fresh compact designs from Mercedes-Benz. It’s the “next milestone” for the company’s central Mercedes-Benz 2020 growth strategy, noted as such by Daimler AG Chairman and Mercedes-Benz Cars chief Dr Dieter Zetsche. By combining a compact model and an SUV, the automaker can nail a niche… Continue Reading »
