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Day at Night

Latest Mercedes-Benz News

Night View Assist Turns a Dark Evening into Day

What makes Mercedes-Benz a really successful brand does not only lie on its ability to make innovations in its car, but it also lies in the skills of its people at advertising. Last December, the brand came up with a revolutionary promotional event to show people what its Night View Assist feature can do. Through the advertising agency FHV BBDO with BeamSystems the dark evening on the canal in Amsterdam was literally lit to effectively give a “Day at Night” effect. Making the Day at Night Promo According to the video, the technique involved taking pictures of the facade of buildings located along the canal during daytime. Then, it was… Continue Reading »

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