Daimler AG Renamed to Mercedes-Benz Group AG
After the successful stock market debut of Daimler Truck Holding, Daimler AG has rebranded itself as Mercedes-Benz Group AG. The name change is in line with the company’s renewed focus on the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and Mercedes-Benz EQ brands to respond to the changing environment of the automotive industry, especially in its push towards electrification. According to CEO Ola Kaellenius, the renaming reflects the brand’s new strategic focus. The boss said that the new name makes clear the core of the company, which is anchored on building the most desirable cars in the world. Along with the new company identity is the renaming of Daimler Mobility AG to Mercedes-Benz Mobility… Continue Reading »
