Daimler India

Latest Mercedes-Benz News

First Production Anniversary Celebrated By Daimler Trucks In India

  The 5,000th unit under the BharatBenz brand rolled out of the Chennai assembly facility of Daimler India Commercial Vehicles recently. The event is a celebration of the first production anniversary of the Daimler AG subsidiary. The truck is a BharatBenz 2523C truck with a gross vehicle weight of 25 tons and output of 230HP. This was the model that launched the series production of the BharatBenz truck in June 2012. The CEO and Managing Director of DICV, Marc Llistosella, said that the company has made significant achievements since it started production and launched their medium and heavy-duty truck models in the market. The company aims to enhance its dealer… Continue Reading »


Aggressive Discounting Solves Nothing, Says Daimler’s Listosella

According to some top Daimler Trucks officials, aggressive discounting is not going to solve anything, even though it is a common reactionary measure by competitors. “This affects the resale value of trucks and fleet owners will endure asset losses,” said Daimler India Commercial Vehicles CEO and Managing Director Marc Llistosella. He added that buyers could get used to the discounts too much and affect long-term value. This doesn’t just involve the retail prices of the units, but also the value of the truck brands. Llistosella also said that Daimler’s approach is more step by step, saying that the company is taking things “slowly but surely.” The long-term is clearly what’s… Continue Reading »


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