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“Always restless”: the Mercedes-Benz GLA market launch campaign in Germany

With an emphasis on mobility, Mercedes-Benz is launching the new GLA with a campaign in Germany that’s under the banner “always restless”—something that highlights the boldness and flexibility of the compact SUV line. According to Mercedes-Benz Cars Head of Marketing Communications Dr Jens Thiemer, the new GLA is one “in which to take on all the hurdles of everyday life” and as such, the campaign will feature the vehicle in a variety of situations and settings, from city driving to travels on deserts and gravel. One of the main components of the digital campaign features an interactive web special called “the forgotten road trip” in which the GLA goes on… Continue Reading »

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