Latest Mercedes-Benz News

New Mercedes-Benz CLS May Launch January 29

There are rumors that the latest Mercedes-Benz CLS will be launched on January 29. This is a significant date for the company since it was on this date, 125 years ago, when Carl Benz filed a patent for a vehicle operated by a gas engine. Mercedes trumpets the CLS as the company’s showcase of its capacity to innovate in terms of design and technology. Brand communications head Anders Sundt Jensen says that, “There has never been a new vehicle concept which has enjoyed the same degree of success as the CLS. With the launch of this model in October 2004 Mercedes-Benz established a bold, new vehicle concept and the new… Continue Reading »


Mercedes-Benz to Break Out Integrated Ad Campaign for New CLS

As Mercedes-Benz prepares for the celebration of the automobile’s 125th birthday on January 29, the German automaker has revealed that it will also launch its integrated advertising campaign for the new CLS coupe. The automaker is keen on putting the CLS on the forefront of consumers’ awareness, with the campaign encompassing practically all types of media. You’ve got a TV spot, extensive print ads, pre-roll ads and even some Internet-based marketing. To engage the people, there are also some interactive marketing activities in store for those who eagerly await the CLS. Of course, there’s the omnipresent TV ad, which shows just how alluring the new CLS is. Films showing online… Continue Reading »


2011 Mercedes-Benz CLS Is Released

Fast cars and beautiful women have always been a successful mix and Mercedes-Benz is taking advantage of this proven combination in having model Karolina Kurkova endorse the 2011 CLS Coupe. Two six-cylinder models are initially available, the CLS 350 CDI with 265 horsepower, priced at around $88,000 and the CLS 350, priced at around $90,000 with an engine giving 306 hp. This model includes as standard the ECO start/stop function. Mercedes-Benz states that all of the CLS engines are new and have up to 25% improved fuel consumption as compared to the previous models. This improvement was helped by the use of an electromechanical Direct-Steer system. Karolina, a Victoria’s Secret… Continue Reading »


Carlsson Soups up 2011 CLS 350

Carlsson is at it again. For those of you who aren’t all too impressed with what the base Mercedes-Benz CLS 350 does, let us introduce you to the version the German tuner has come up with. The Carlsson Tuning kit for the CLS 350 features some subtle tweaks to the exterior, providing a customized touch and some added points for good looks. There are a bunch of aerodynamic enhancements for the exterior, from the front’s updated grille and new chin spoiler to the rear’s new diffuser that’s integrated into the exhaust. There are some air outlet gills out on the side as well. The exterior cosmetic changes include LED fog… Continue Reading »


1st Generation CLS Shows Some Fangs

The second generation of the Mercedes-Benz CLS was introduced at this year’s Paris Motor Show after which orders for the luxury 4-door were entertained. The first-generation CLS will not be easily forgotten, however, as this 4-door coupe was one of the vehicles responsible for the increased popularity of this segment. Renowned German tuning house Carlsson, a tuner specializing in Mercedes-Benz vehicles, developed a limited edition model based on the Mercedes CL 65 AMG and renamed it as the Carlsson CK65. From that lofty base, Platinum Motorsport, an American aftermarket company, upgraded this already remarkable Carlsson CK65, performing a few more modifications to put a stamp of their own. Without going… Continue Reading »


New CLS 63 AMG Commercial to Premiere in January

As it nears its release in January 2011, the new Mercedes-Benz CLS 63 AMG is set for a big splash in terms of advertising, and the latest exposure of the upcoming executive sedan will be in a commercial set to premiere sometime around the end of January. In the commercial, the CLS 63 AMG was let loose out on the hot desert dunes of Las Vegas, Nevada. You’ll also be able to see Robert Baker, the brand ambassador for AMG and founder of Logical Golf, sitting right where most of us probably want to be: behind the wheel of the CLS 63 AMG. The late January premiere of the CLS… Continue Reading »


Karolina Kurkova Selected for Mercedes-Benz Campaign [Gallery]

Monochromatic imagery is the theme for Mercedes-Benz’s fashion campaign for the Autumn/Winter 2011 season. Supermodel Karolina Kurkova has been selected to partner with the Mercedes-Benz CLS in the campaign. Entitled “Captivated”, Mercedes-Benz chose acclaimed fashion photographer Craig McDean and British creative director David James to create the spectacular fashion visual. The pair were tasked to transform the dynamic, athletic design of the new CLS into a powerful yet feminine fashion image. Karolina Kurkova says that the CLS is “a beautifully smooth and luxurious car that immediately appealed to me. It has these fascinating contours that I wanted to convey with my body language during the shooting. I can imagine myself… Continue Reading »


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