MBUSA deployed its fashion force recently in Los Angeles, timing the mission to coincide with Oscar Week. Using a 2012 CLS 63 AMG, Mercedes’ fashion enforcers led by team leader Brad Goreski patrolled the streets of L.A. looking for fashion trendsetters. When it spotted them, the patrol car, with a graphic design imitating a true black-and-white police car, offered the lucky trendsetter a ride to their destination of choice plus an invitation to the Mercedes-Benz Oscar viewing party held at Soho House West Hollywood. The Fashion Enforcers team also includes Laurie Brucker of Laurie B Style, Geri Hirsch of Because I’m Addicted, Jaclyn Johnson of Notes on Napkins, Nadine Jolie… Continue Reading »
Latest Mercedes-Benz News
Tuners live for the day when new model releases are announced by their favorite manufacturers and in this, Brabus is no exception. With the release of the 2011 Mercedes-Benz CLS, Brabus has developed a program for the 4-door Mercedes coupe which it will premiere at the Geneva Auto Show. As is typical with Brabus, all aspects of the vehicle have been reworked, from the aesthetic to the mechanical. What discriminating customers will first see is a body kit that hints subtly at aggression while maintaining the unique lines of the CLS. The distinctive body kit will be highlighted by 20-inch Monoblock rims available in different designs. Quad sport exhausts will… Continue Reading »
Brabus, one of the premier Mercedes-Benz tuners, has released preview pictures of its forthcoming CLS modification kit. With the release of the latest-generation CLS, it was only a matter of time before tuners came up with their own visions for the car. Brabus is one of the first companies out of the gate. Recall that Brabus’ version of the previous-generation CLS, called the Rocket, had a top speed of 365 kph and could do the 0-100 km/h sprint in 4 seconds. The 720 horsepower needed to generate these figures came from a Brabus-tuned twin-turbo powerplant. The new CLS has been endowed with AMG’s replacement for the 6.2-liter, which is a… Continue Reading »
The Super Bowl is just around the corner. And during the game, Mercedes-Benz is going to unveil the first Super Bowl commercial in their history. The ad focuses on the 125 year Mercedes-Benz history by showcasing almost all its vehicles ever made. Diddy (or is it P Diddy) is also in the ad, mainly for comical reasons, even though, I am not really sure his part was that impressive. The commercial finishes by showing four of their newest and soon to be released models – C-Class Coupe, SLS Roadster, CLS, and the all new SLK. Enjoy and let us know what you think.
There are some bold Mercedes-Benz owners out there, but this one takes the cake for the most wild DIY ever. And to make matters even more outrageous, the owner (Brent Khelawan) decided to super-tune a 2006 CLS500. We mean, the CLS is already great to begin with. The moment it was released, Mercedes-Benz fans and owners alike were caught off guard. The CLS totally disarmed even the keenest of critics with its sheer majestic beauty, coupled with awesome power and state-of-the-art automotive technology. Of course, you would not expect anything less from the company that built it. But it seems Brent wasn’t satisfied with his ride being in stock form,… Continue Reading »
There are rumors that the latest Mercedes-Benz CLS will be launched on January 29. This is a significant date for the company since it was on this date, 125 years ago, when Carl Benz filed a patent for a vehicle operated by a gas engine. Mercedes trumpets the CLS as the company’s showcase of its capacity to innovate in terms of design and technology. Brand communications head Anders Sundt Jensen says that, “There has never been a new vehicle concept which has enjoyed the same degree of success as the CLS. With the launch of this model in October 2004 Mercedes-Benz established a bold, new vehicle concept and the new… Continue Reading »
As Mercedes-Benz prepares for the celebration of the automobile’s 125th birthday on January 29, the German automaker has revealed that it will also launch its integrated advertising campaign for the new CLS coupe. The automaker is keen on putting the CLS on the forefront of consumers’ awareness, with the campaign encompassing practically all types of media. You’ve got a TV spot, extensive print ads, pre-roll ads and even some Internet-based marketing. To engage the people, there are also some interactive marketing activities in store for those who eagerly await the CLS. Of course, there’s the omnipresent TV ad, which shows just how alluring the new CLS is. Films showing online… Continue Reading »