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Latest Mercedes-Benz News

Mercedes Takes Another Strategy in the Chinese Luxury Car Market

The performance of Mercedes-Benz in China has been heavily criticized by analysts due to its inability to pick up a significant pace against its major rivals like BMW and Audi. Firms like JD Powers and Macquarie have both given the three-pointed star brand poor reviews in terms of its position in the Chinese luxury car market. Among the downsides pointed out by analysts about Mercedes in China is that its cars are very expensively priced. Then, Mercedes is often viewed in the country as an old person’s car. They went on to add the fact that Mercedes’ partnership with two competing distribution networks is not making its position in the… Continue Reading »

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Mercedes-Benz Travel Brand Announced

The formation of the Mercedes-Benz Travel brand has been announced during a press conference Shanghai recently. The brand was created in partnership with HH Travel, the high-end travel division of Ctrip International. According to Forbes, the move signifies the three-pointed star’s entry into China’s outbound travel market. For many, this might come as a surprise since this marks the first time wherein a luxury automaker has offered first-class travel solutions with a cooperating partner in the Greater China region said the report. What Mercedes-Benz Travel Brand Offers Mercedes-Benz Travel is currently building up an image as a brand that offers specially-structured travel design together with high-quality trips that highlight the… Continue Reading »

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Reasons Why the Mercedes CLA Stands Out Against Competition

What makes the Mercedes CLA stand out against the other flagship cars of its rivals? An article from Bloomberg has enumerated ten reasons why it is the best weapon of Mercedes against BMW. However, I have cut it down into four (combining some of the items into a shorter and unified part) for the sake of easy reading. Here is a summary of what was discussed in the article about what makes the Mercedes CLA a dangerous adversary to BMW cars: 1. Price The suggested retail price of the Mercedes CLA is at $29,900 which is way lower than its contemporaries from other brands. Daimler stated that the price is… Continue Reading »

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Chinese Car Market Will Grow by 8 Percent in 2014

A few decades ago, the streets of Beijing, Shanghai and Guangzhou were dominated by bicycles. But now, people have ditched their bikes in favor of cars. Such is the demand of the Chinese car market now that major automotive companies worldwide are presently putting the country in their sights. Even luxury car brands like Mercedes, BMW and Audi have shifted their focus on the Chinese car market due to its booming demand and very promising market. According to the China Car Times website, China Association of Automobile Manufacturers (CAAM) has predicted that the Chinese car market will grow by 8 percent this 2014. The association has based its assumption from… Continue Reading »

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BMW Counters Mercedes Pebble Smartwatch Integration

The Pebble smartwatch integration to cars is among the key projects of Mercedes that is expected to be implemented this year. Currently, this is also one of the groundbreaking technologies that the German automaker is highlighting at the ongoing Consumer Electronics Show (CES) this January. Not to be outdone, Mercedes-Benz’s fiercest rival, BMW, has announced its own app for a Samsung smartwatch. According to USA Today, BMW revealed a special app for the Samsung Galaxy Gear smartwatch which can be integrated to its i3 electric cars. The app would enable drivers of its electric cars to send navigational directions. Then, it can monitor the overall condition of the vehicle and… Continue Reading »

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What Drives the Mercedes, Audi and BMW Race for Performance Supremacy

The three-way dance among the giant German luxury automakers namely Mercedes, Audi and BMW are not just about global sales and expansion. Aside from the sales aspect, the three are also engaged in a never-ending fight to outperform each other in terms of their car engineering. All three luxury car brands are embroiled in a battle to come up with the car that has the most horsepower, the fastest acceleration and the one that has the most high-end technology. The Driving Factor of Mercedes, Audi and BMW But what drives the three brands of luxury vehicles in trying to produce the fastest and the most high-end luxury cars considering that… Continue Reading »

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Tight Supply of CLA Class Cars in US this 2014 is Expected

The Mercedes CLA class cars have been selling hot in the US since they came out. In fact, it was one of the reasons why the company is looking a lead in the US market at the end of 2013 after the two-year dominance of BMW. The success of the brand in its CLA class models has also contributed to the fact that Mercedes is expecting to close or even exceed the gap created by BMW in terms of sales by March 2014. According to Steve Cannon in his interview with Bloomberg, the impact of the new model is such that it is considered to be the best launch of… Continue Reading »

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