Mercedes-Benz Cars is reaching for the skies at this year’s International Motor Show in Frankfurt. With the aid of a special illuminated membrane, the large interior space of the venerable Frankfurt Festhalle (festival hall) has been divided into a series of fascinating themed rooms and areas, creating an excitingly light and stylish atmosphere. The amazing surroundings not only have an aesthetic appeal but also reflect the significant advances which the premium car maker has made in the area of sustainable, environmentally-friendly mobility. It is in just such an ambiance that Mercedes-Benz Cars has chosen to present new car models as well as trend-setting projects, demonstrating that fascination and environmental responsibility go hand-in-hand for the world’s oldest automotive manufacturer. This guiding principle has also been applied to the daring and highly-symbolic design of the membrane, which has made a significant contribution to reducing expenditure for this year’s show in terms of the materials, energy and air conditioning required compared with previous years, thus also helping to reduce the environmental impact.

Highlights from the Mercedes-Benz stand will be featured in live daily broadcasts via the internet. In addition, the press conference to be held from 10.30 – 11.00 a.m. on Tuesday, 15 September will also be broadcast live on the internet.