Mercedes-Benz Shifts to Global Sponsorship of Masters Tournament
Mercedes-Benz is the newest global sponsor of the Masters Tournament, after years serving as an International Partner for the premier golf tournament. This was announced by the Augusta National Golf Club on April 30, and the partnership is slated to start in 2014. The Masters is the most prestigious golf tournament in the world,” said Mercedes-Benz Cars Executive VP for Sales and Marketing, Dr. Joachim Schmidt. “It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsor.” Dr. Schmidt added that the partnership, which started in 2008, was a ‘perfect match’ for the brand and the tournament, because… Continue Reading »