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2014 C-Class

Latest Mercedes-Benz News

“The best knows no alternative” is Mercedes-Benz C-Class marketing tagline

The C-Class is one of Mercedes-Benz’s bestsellers, and thus it should come with a solid marketing campaign. For the worldwide promotional effort for this new C-Class, the slogan is “The best knows no alternative,” reinforcing the C-Class’s position as the premiere medium-segment offering in the Mercedes-Benz ranks. According to Mercedes-Benz Passenger Cars Vice President for Marketing Communications, Dr Jens Thiemer, the campaign underscores the automaker’s commitment to being “The Best” and asserting that the C-Class is indeed the ideal option at this vehicle segment. The C-Class is being marketed toward¬†successful professionals who value quality and style, and the vehicle is equally ambitious and characterizes a sense of independence. With what… Continue Reading »

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W205 Drivetrain Details Emerge

Slated for public scrutiny at the next Geneva Motor Show, the new W205 C-Class looks to be a larger car, based on the latest details available from Mercedes-Benz. At 4.7 meters long, it will be 100 mm longer, with 80 mm of that extra length going into the wheelbase itself. In addition, the W205 will be wider at 1.8 meters, which will translate to significantly more interior room. Almost like a small E-Class? Concurrent with the physical makeover is the replacement of the front suspension to a dual-wishbone layout, the better to tune the handling of the M-battling AMG variants that are sure to follow. At the rear, Mercedes will… Continue Reading »

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2014 Mercedes C-Class Spied on its First Winter Testing

This week, we have heard that the 2014 Mercedes C-Class was caught by the spy photographers. It was heavily camouflaged with black plastic, so the design of the car is really hard to figure out. But what you can see is a longer and wider C-Class that has head lights that look like the one found in the F800. Meanwhile, the engine is now being debated on still. They say that it might have a 3 cylinder engine, but nothing is sure as of this moment. Perhaps, there will be something concrete late this year or early next year, as it is scheduled to be released in late 2013 or… Continue Reading »

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