2013 Super Bowl

Latest Mercedes-Benz News

Mercedes-Benz Super Bowl Ad Helps Boost Appeal to Younger Demographic

While there have been some mixed reactions to Mercedes-Benz’s entry in this year’s slew of Super Bowl commercials, Mercedes-Benz USA chief Stephen Cannon was optimistic that the ad, along with its online teaser that featured Kate Upton, was able to draw attention from a younger demographic and thereby increase the brand’s appeal. In particular, the aim was to highlight the brand-new Mercedes-Benz CLA, a sedan that’s geared toward a younger consumer base. This was accomplished by the Super Bowl spot that had prominent figures like Upton, Willem Dafoe, and Usher appearing in it. “There’s a method to that madness because we’re trying to reach out to younger buyers, not just… Continue Reading »


Mercedes-Benz — The Obvious Winner in the Super Bowl

Based on a report by Forbes, one of America’s top financial publications, the obvious winner in the 2013 Super Bowl is the Mercedes-Benz brand. This is because the company has its logo and name almost all over the exterior of the structure, especially if you are looking at the aerial view of the Mercedes-Benz Superdome. So, it is almost impossible to miss the name of the German automobile manufacturer when you are shooting video from the outside. The Superdome was also continuously referenced by the media covering the event by its official name. For instance, you can hear CBS and ESPN mentioning the name of the stadium in its entire… Continue Reading »


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