2013 ADAM Awards

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A-Class Pavilion and Roadshow Gives Mercedes-Benz a ‘Golden Apple’ at ADAM Awards

Brand communication is, without a sliver of a doubt, an important part of getting the kind of sales figures that would make any company proud. That’s exactly what Mercedes-Benz has proven by earning a ‘Golden Apple’ at the 2013 ADAM Awards, thanks to the Pavilion and Roadshow for the automaker’s A-Class launch. These projects for the A-Class launch are part of the Best Customer Experience and Mercedes-Benz 2020 strategy advocated by the company. In today’s ever-changing marketing landscape, having top-of-the-line products need corresponding brand communication drives that will really help show target markets the appeal and utility in going for the aforementioned products. Getting help from LIGANOVA, a brand retail… Continue Reading »


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