The popular brand Maybach will be face lifting their 57 and 62 standard models for the benefit of their loyal and prestigious customers. Aside from improving the vehicles’ engine, the luxurious company made changes to the exterior design and interior comfort.

Let’s start first with engine’s improvement. Maybach has improve the car’s horsepower by 18 hp. Now the engine has 630 hp. On the other hand, they were able to improve on the reduce of fuel consumption. The Co2 output is down to 368 g/km from a high of 390. The 57S and 62S models are powered by a 12-cylinder engine.

Moving on to the automobiles’ exterior. The new exterior includes a new chrome radiator grille, a front bumper and redesigned hood, re-styled side mirrors and new rear light clusters and new new-look 21-spoke, 19-inch wheels for the standard models and get 12-spoke, 20-inch wheels for the S ones. Both models are longer and wider which gives more space for comfort. The best thing about the new exterior is the mirrors with optimized aerodynamics for improved vision.

The interior is even much better. It has a hand-braided or crystal-encrusted seat piping, a 19-inch rear screen, a perfume atomizer and a wireless internet function. The rear reclining seat gives a supreme riding experience to the passengers. With a long wheelbase, the seat can be recline like a “Lazy Boy” seat.  There is also a new mobile phone hands-free system with Bluetooth functionality in the rear. With this kind of features what more can you ask for.

Next week, the world premiere of the face lifted Maybach range will take place at the Beijing Auto Show. 

Recent rumors that Maybach has been put on the auction block and Chinese car company BYD may be the lucky buyer are not true, says Daimler. In an interview with Reuters, a Daimler spokesperson belied the sale talks, asserting that Maybach, despite having sold only 200 cars last year, is still crucial to Daimler’s branding.

The rumors may have been due to three reasons. One, Daimler and Chinese BYD has a joint venture in the electric cars market in China. Second, the Maybach brand of cars has grown stale. Spy photos leaked recently to avid car industry watchers however show minor upgrades scheduled for several Maybach lines. Lastly, and more importantly, Maybach couldn’t seem to parallel its Rolls-Royce and Bentley competitions in terms of sales. Rolls Royce is already doubling its production outputs to keep up with demand and Bentley is pushing forward with its plans of greening its Continental cars by 2012.

Industry watchers, however, are saying that the rumored Maybach sale may still come around eventually, if its dismal performance in the market continued.

The Maybach automobile brand is accelerating its commitment to contemporary art. The focus is to work with internationally renowned artists like David LaChapelle and major institutions within the art community, like the Fondation Beyeler in Basel, Switzerland.

The latest highlight of Maybach’s artistic commitment is its collaboration with David LaChapelle, one of the world’s most prominent photographers. His artistic portrayals of Maybach luxury cars entitled „Exposure of Luxury” and „Berlin Stories” will celebrate their world premiere during Art Basel Miami Beach, where they will be first presented to Maybach guests and the press at an exclusive preview on December 5th, 2009. This artistic work focuses on the Maybach Zeppelin limited special edition and its historic predecessor from the 1930s, the Maybach Zeppelin DS 8. “After visiting the Maybach facility in Sindelfingen, I was inspired to create two iconic photographs which radiated the same seducing and dynamic appeal, as the Maybach itself,” said David LaChapelle. *WARNING, some pictures are not safe for work [NSFW]

The Maybach brand is bringing out the new Maybach Zeppelin to spearhead its luxury saloon model range. The new model, which is receiving its premiere at the Geneva Motor Show, represents the absolute zenith in the high-end luxury saloon segment. This makes it a worthy successor to the legendary Maybach Zeppelin, which was revered worldwide as the ultimate in high-class automotive engineering in the 1930s.

The hallmark features of the new Maybach flagship’s unique sense of style include a stunning paint finish, featuring a shoulderline in a contrasting colour, as well as the exquisite, meticulously crafted materials in the interior, whose long list of optional extras includes a world first – a highly sophisticated perfume atomiser. The new model’s performance even outclasses the rest of the Maybach range, making it the most powerful Maybach ever. The new Maybach Zeppelin is being built in a limited edition of just 100 worldwide.

Check out the entire gallery