I posted a video a month or so ago about the TAG Heuer watch with a distinct Mercedes SLR look. The latest product of a long and fruitful partnership between Mercedes-Benz Accessories GmbH and the Swiss watchmaker TAG Heuer, the new “TAG Heuer SLR for Mercedes-Benz” automatic chronograph combines the classical art of watchmaking with superior technology and exclusivity. The third chronograph to emerge from this collaboration will be available as from the summer in a limited edition of 3,500 pieces. The special hallmarks of this high-tech timepiece include the arrangement of the chronograph’s buttons beside the dial, echoing the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren super sports car.

Mercedes is preparing to produce a ‘baby’ McLaren, with plans to sell as many as 2000 cars a year to rival the likes of the Ferrari 360 Modena, Lamborghini Gallardo and all-new Audi R8. Although McLaren engineers are remaining tight-lipped about the project, we have learnt that feasibility studies are currently being carried out on the car at one of Mercedes’ secret test-centres in Germany.

Read and see more pictures at WCF