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Latest Mercedes-Benz News

Is the Renaming Strategy of Mercedes a Smart Move

In my previous article, it was revealed that Mercedes-Benz is gradually implementing its renaming strategy. One of the affected would be the popular M-Class. Read the article here for more information on the story. I agree that the decision of Ola Kaellenius is very smart move, because it lets customers interrelate the products of the three-pointed star brand easily. It basically bridges a relationship between the larger variants of the German marque with their sedan counterparts. For example, the M-Class would be repackaged as the GLE to establish a connection with its more popular sedan cousin, which is the E-Class. It would also give more sense to the names of the different ranges of the brand,… Continue Reading »

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Mercedes-Benz Plans to Rename the M-Class to GLE

Mercedes-Benz is currently undergoing some major changes in the names of its popular vehicle ranges. Among the ranges affected by the new comprehensive renaming strategy of the brand is the M-Class. According to Automotive News, the German luxury automaker will drop the “M-Class” name in favor of the GLE class. In addition to the renaming, the new GLE would also receive a major facelift in early 2015. Its crossover coupe version, which was initially revealed as the Concept Coupe SUV and rumored to carry the GLE Coupe moniker, is scheduled to be launched at around April next year in Beijing. Behind the New Names Citing its insiders within Mercedes-Benz, the same source… Continue Reading »

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Mercedes-Benz Sponsors Race The Runway 2014

Mercedes-Benz is the main sponsor of the Race the Runway event, which is set to be held at the Edinburgh Airport. Due to this, the luxury vehicle manufacturer from Germany revealed its plans for the charity event this year, according to a report from motorward.com. The charity event was organized to generate funds for the Prince and Princess of Wales Hospice located in Glasgow. In the event, car owners will have the opportunity to drive their cars down the runway of the Edinburgh Airport. Each participant has to donate £300 for this opportunity. Participants can bring one passenger as they thunder down the auxiliary runway of the airport. They are… Continue Reading »

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Mercedes-Benz set to offer mid-level AMG models

Mercedes AMG vehicles may just be a pipe dream for many of us, but owning these high-performance Mercedes-Benz vehicles could get a lot more realistic now. That’s because Mercedes-Benz is planning to unleash mid-level AMG models that will slot right in between your regular Mercedes-Benz models and the high-spec AMG variants. Bannered by the upcoming C450 AMG that’s set to be unveiled in next year’s Detroit Auto Show, this new wave of more affordable yet still high-spec AMG models should allow the German automaker to tap into a good chunk of the market, considering the demand that Mercedes-Benz’s new compact models like the CLA have managed to generate. The C450 AMG should… Continue Reading »

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New Mercedes-Benz S500 Coupe Featured On Photo Shoot With Hugo Boss

Words may not be enough to describe the new Mercedes-Benz S500 Coupe since it evokes an image of a work of art that the luxury manufacturer cannot explain. However, it appears portraying the new S-Class Coupe in pictures may give enthusiasts a better idea of what the new luxury vehicle is all about. This is particularly true with pictures taken by Easton Chang, as indicated on an autoevolution.com report. The famed style and fashion house, Hugo Boss, collaborated with the renowned photographer for a photo shoot with the new S500 Coupe being shown off on the island of Sylt, which is located along the North Sea. The images stir up… Continue Reading »

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Mercedes-Benz Probe in China Finds the Brand Guilty of Price-Fixing

  After an intensive investigation in the Chinese wing of Mercedes-Benz, the authorities have found out that the German manufacturer has violated China’s antitrust price rules. Citing the news circulated by the Chinese media, New York Times reported that the three-pointed star brand has put a very high price for its spare parts and maintenance services. A representative of the Chinese consumer watchdog stated that their probe in the Shanghai office of Mercedes-Benz revealed the automaker breached the antimonopoly law of the country. It should be noted that around officials from the National Development ad Reform Commission (NDRC) have reportedly raided the office of Mercedes in Shanghai two weeks ago… Continue Reading »

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Mercedes-Benz USA launches 2015 C-Class online configurator

Want to tinker around with your very own US-spec Mercedes-Benz C-Class? Now that the automaker has launched its online configurator for the 2015 model year, you can do just that. You can head over to the site at this link and you can start customizing your own 2015 C-Class, just the way you want it. Options are currently limited though, as you can start off with a base of either the 241-horsepower C300 starting at $40,400 or the 329-horsepower C400, which starts at $48,590. Those base prices do not include the optional stuff you will be adding later on through the  configurator, as well as taxes, title, registration fees, transport charge, and… Continue Reading »

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