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Latest Mercedes-Benz News

Hugo Boss Photo Shoot Highlights The Mercedes-Benz S63 AMG Coupe

The Mercedes-Benz S63 AMG Coupe is an impressive-looking luxury vehicle, which does not make it surprising for an equally-impressive fashion brand to include it in one of its campaigns, as shown on a recent motorward.com report. The luxury vehicle manufacturer is known to have a strong relationship with one of the most well-known fashion brands in the world. This relationship has produced numerous creative marketing campaigns. And Mercedes-Benz has collaborated with Hugo Boss in one of its most recent marketing campaign. This particular marketing campaign was set in Saint Tropez and highlighted the S63 AMG Coupe. The white S63 AMG Coupe in the campaign was clad in black AMG wheels… Continue Reading »

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Mercedes Sales Spike in the Asian Market

Mercedes-Benz sales were looking great in the first half of 2014. According to Wall Street Journal, the sales of the brand in the early six months of the year spiked up to 13 percent worldwide. The success was attributed to the strong demand in China and other emerging markets in Asia for luxury cars. WSJ said Mercedes sales numbered 783,520 units in that period. Notably, sales in June increased by 8 percent from a year earlier to 142,136 cars. Ola Kallenius, the head of sales of Daimler, stated, “We are on track to make 2014 into yet another record year.” The sales of the three-pointed star brand in China from January to… Continue Reading »

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Mercedes-Benz is Seen as the Favorite of Investors this Year

Presently, Mercedes-Benz is gradually gaining the confidence of investors. According to Forbes, it might overtake BMW as the favorite of premium car investors this year. The new products and improved efficiency of the company in its production facilities is what is wooing investors to shift to the three-pointed star brand. Lately, luxury car makers like Mercedes, Audi and BMW have been heavily criticized by analysts and investors alike because they are so engrossed in their bid to secure most unit sales. They say that the luxury brands’ obsession in having most sales does not necessarily translate to profitability, and this is what is troubling people who are heavily investing on them. Citing… Continue Reading »

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Mercedes Actros Gets the Fleet Truck of the Year 2014 Award

Mercedes-Benz is not only outstanding in its luxury cars. Once again, the brand showed that it is capable of adapting into the continuously-changing landscape of the auto industry even in its other products. Recently, the new Mercedes Actros was voted as the “Fleet Truck of the Year 2014″. The recognition was given to the three-pointed star marque’s truck division in the Motor Transport Awards 2014. The Motor Transport Awards is considered by the automotive sector as their own version of the “Oscars” as its prestige can be likened to it. The latest event marked the 29th year of the awarding body. The judging panel was composed on 60 highly regarded experts in the auto… Continue Reading »

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Mercedes-Benz CLA Shooting Brake To Be Unveiled Next Year

Over the past few weeks, the Mercedes-Benz CLA Shooting Brake was the subject of numerous spy shots. These sightings resulted to speculations that the release date of this upcoming luxury vehicle may be just around the corner. However, it appears that this is not the case. A report from worldcarfans.com revealed that the upcoming luxury vehicle will not be unveiled earlier than next year. The luxury vehicle manufacturer from Germany reportedly revealed that the CLA Shooting Brake will be launched next year. With the announcement, the upcoming vehicle will become the fourth model of the A-Class range of the company. Without taking the re-designed rear end into consideration, the upcoming… Continue Reading »

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Mercedes-Benz Wins Popularity Contest on the Social Media

Based on a popular benchmarking platform, Mercedes-Benz is the most popular car brand in the digital media for the first half of 2014. The assessment of the top car brands in the world was facilitated by eBench. The period covered was from January 1, 2014 to June 30, 2014. The automakers that were included in the study, aside from Mercedes-Benz, were Audi, BMW, Aston Martin, Jaguar, Ferrari, Porsche, Lamborghini, Lexus and Land Rover. The selection was based on the top 10 most active prestigious car brands in the world at present. Thirteen metrics was used in the evaluation. The metrics was based from the current top four social media platforms… Continue Reading »

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The Active Curve Tilting Feature Might Be the Cure for Car Sickness

One of the revolutionary features of the Mercedes-Benz S-Class Coupe is its Active Curve Tilting function. Basically, the system allows the cabin of the car to angle around curves in order to significantly lessen the lateral acceleration experienced by its occupants and ensure their comfort inside. The frequent rocking motion within the car during times when the car passes through numerous curves on the way to its destination can be discomforting for its passengers, especially those who are prone to car sickness. Theoretically, the Active Curve Tilting feature of the new S-Class might be solution to the problem. News Corp Australia interviewed Dr. Thomas Weber, the head of research and car development at Mercedes-Benz, to… Continue Reading »

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