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Latest Mercedes-Benz News

Mercedes-Benz GLC Ad Campaign Reminiscent Of 60’s Pop Art Movement

Modern advertising strategies are typified by the creative use of both fashion and art. In some instances, past fashion trends have not only returned to the catwalk since they were also seen on a number of marketing materials. Mercedes-Benz is among a number of luxury automobile manufacturers that experiment on concepts when it comes to their lifestyle division. The latest advertisement of the luxury vehicle manufacturer is reminiscent of the Pop Art movement in the 60’s, as indicated on a report from autoevolution.com. According to the luxury vehicle manufacturer from Germany, stylist and fashion editor Carlyne Cerfe de Dudzeele designed a “digitally-idealized version ecological perfection” concluding with a lively interaction… Continue Reading »

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Is Mercedes-Benz Going for Another SUV Cabrio?

Mercedes-Benz has been very busy in refreshing and expanding its SUV lineup lately. Recently, there were a lot of rumors saying that it might add another SUV convertible model in the future. The speculations were fuelled after an interview of CarAdvice with Wolf-Dieter Kurz, the person responsible in the development of the future sports utility truck of Mercedes. It should be noted though that his answers during the discussion only appeared to be weighing on the matter or not definitive. According to the report, he said they are still exploring markets for it because the convertible currently belongs to a very narrow niche in the SUV portfolio. He added that they are still talking about the subject within the company and a decision is yet to be made. It should… Continue Reading »

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Mercedes-Maybach S-Class is Enjoying Huge Sales in China

The Mercedes-Maybach S500 and S600 are enjoying huge sales in China. According to a report from Bloomberg, the combined average sales of the Mercedes-Maybach models in the region is about 500 units every month. The hot sales of the Mercedes-Maybach S-Class came despite the cooling luxury car market of the giant country in Asia. It should be noted that the peak of the Maybach brand in 2003 displayed 600 sales. That makes the average monthly sales of the unit in China right now nearly equal to the best year of the defunct brand. However, comparing 2003 and the present, the starting price of the Maybach cars were around $120,000 more expensive than the latest Mercedes-Maybach models. The starting price of the Maybach units back then was at $350,000 while the… Continue Reading »

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Mercedes-Benz GLC Coupe Confirmed for Next Year

  After successfully unveiling the Mercedes-Benz GLC, the three-pointed star marque confirmed that the range will also get a Coupe version according to Automotive News. The Mercedes-Benz GLC Coupe will be getting hybrid and performance variants too. With the standard GLC scheduled to go on sale in mid-November this year, its coupe version is planned to be rolled out in dealerships by next year. No exact date was revealed for its sale though. Among the special GLC Coupe models specifically mentioned by Daimler CEO Dr. Dieter Zetsche in his statement were the GLC 350e and the GLC 450 AMG Sport. The GLC 350e will be the plug-in hybrid variant of the… Continue Reading »

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Mercedes-Benz USA Keeps Its Momentum Going with Another Record Sales

The U.S. automotive industry continued to display strong demand last May. Mercedes-Benz USA in particular displayed an 11% increase in sales on a year-on-year comparison for that month. According to PR Newswire, the German marque sold a total of 29,583 vehicles in the U.S. in the month that just ended. The figures were 2,966 higher than the same month of last year. Among the best-sellers last month were the C, E, and M-Class models. The C-Class led the mentioned ranges with 7,413 units sold, which was 40.3% more than last year’s recorded May sales amounting to 5,284 units. Second was the M-Class with 3,991 units sold, and the third was the E-Class with 3,942… Continue Reading »

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F1 Tech is Helping Mercedes-Benz a Lot

Formula One Group chief executive Bernie Ecclestone aired his negative comments about the turbo V6 power units currently used in F1. According to his interview with Motorsport.com, the engines were not delivering for the sport, because they were costly, not loud enough, and they have no relevance in the road car industry. It should be noted that most teams have resisted attempts to get back to the old V8 power units of the sport as they are now recognizing the efficiency of the new engines. As for the engine sound, it hasn’t been resolved so far. But measures have been taken in the past to address it. On the other hand, Mercedes-Benz reacted… Continue Reading »

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Daimler AG Works On Wireless Charging Tech With Qualcomm

Future Mercedes-Benz models may feature the latest technology in the market with the strategic collaboration between Daimler and Qualcomm, as shown on a worldcarfans.com report. While the two companies did not reveal any details about the deal, they said the initial stage of the agreement will concentrate on wireless charging technology for use inside the vehicle, 3G/4G connectivity and the implementation of the Halo wireless electric vehicle charging technology of Qualcomm. The WEVC technology of Qualcomm makes it unnecessary to plug in electric and hybrid vehicles to charge them. Daimler R&D head Dr. Thomas Webber emphasized the importance of remaining on the “cutting edge of technology” as the company provides… Continue Reading »

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