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Mercedes-Benz at the 2009 Shanghai Auto Show

mercedes benz at the shanghai auto show 2009 07 540x297 Mercedes Benz at the 2009 Shanghai Auto Show
At the Auto Shanghai 2009 show, Mercedes-Benz is reinforcing a market trend in China: the trend towards automobiles that combine status, comfort and safety at the highest level with exemplary efficiency and environmental compatibility. Mercedes-Benz makes “Green Luxury” a reality in all vehicle classes. This is above all demonstrated by the new S 400 HYBRID, which takes center-stage in Shanghai at the world premiere of the 2009 S-Class. Performance fans among potential S-Class customers have the option of the likewise updated S 65 AMG. As a further example of Green Luxury, Mercedes-Benz is exhibiting the Concept BlueZERO, which is equally suitable for battery or fuel cell operation, at the world’s second-largest automobile show.

Roger Federer and Mercedes-Benz Announce a Strategic Partnership in China

roger federer tennis player 448x304 Roger Federer and Mercedes Benz Announce a Strategic Partnership in China
Mercedes-Benz announced today that they have signed a multiyear advertising and marketing partnership with the No 1 tennis player in the world – Roger Federer. Roger will join the “Swing for the Stars” program, part of the ‘Junior Tennis Development Program’ that Mercedes launched in partnership with the China Tennis Association. Mercedes-Benz “Swing for the Stars” Junior Tennis Development Program is designed to improve junior players’ skills and the coaches’ teaching level.

Roger: “It’s exciting to work with a top brand like Mercedes-Benz in China. I look forward to helping them grow their business while increasing the popularity of tennis in China,”

DCXs melee attack on the Chinese market

china.thumbnail DCXs melee attack on the Chinese market

Mercedes has come out and said that it aims to overtake main rival BMW in annual China sales within two years, but needs more time to beat Audi.

“I do believe that Mercedes Benz continues to have the top reputation in China. We have started local production and we are developing our dealer network very fast. On that basis, I’m confident that in the near future, we will pass BMW in sales (in China).”

It’s a “realistic expectation” for Mercedes Benz to overtake BMW in China sales in two years, said Zetsche, but, given Audi’s long-established production in China and its special status as a government car, it would not happen very soon.

In the first ten months of this year, Mercedes sales rose 36 percent year-on-year to 18,000 cars. It has started to produce its E-Class sedans at the beginning of this year at DaimlerChrysler’s joint venture with Beijing Automotive Industry Corp. Audi, China’s biggest premium automaker, sold 66,000 cars on the mainland in the first 10 months of this year, up 60 per cent year-on-year. It launched local production in China more than two decades ago. BMW’s ten month sales surged 53 per cent year-on-year to 29,300 units. It started to assemble its 3 and 5 Series sedans in China in 2003.

Mercedes Benz now has 71 authorized dealers in China, compared with Audi’s more than 120 and BMW’s 60.

Video Blogging the Paris to Beijing Marathon: Crossing into Asia


On Day #12 of the E-Class Experience, the E320 Guy leaves Europe and heads into Asia. On the drive from Perm to Yekatarinburg, we cross the Ural Mountains and leave the snow behind. The drivers have been impressed with the E320 safety features and also with their time in Russia. From here, it’s on to Kazakhstan, then into China.

Video Blogging the Paris to Beijing Marathon: Kazakhstan


Move over Borat. The E320 Guy is in Kazakhstan and contrary to the movie, we’re finding that the people over here are incredibly friendly. The paris-Beijing 2006 E Class Experience is more than halfway to our destination and our trip through the steppes is enlightening. We meet Ed Deppe, a pilot and computer forensics expert from Minnesota on this leg of the journey.

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