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China-Made GLK to be Produced on Monday

Mercedes Benz GLK China Plant 10 597x323 China Made GLK to be Produced on Monday

After Daimler and BAIC’s agreement to expand their partnership in China with more projects, Mercedes- Benz announced that the first China-made GLK SUV will be rolled off in the Beijing Plant on Monday.

Ulrich Walker, Chairman of Daimler Northeast Asia commented, “Nothing represents our long-term commitment to China more tangibly than the production of vehicles in China itself: The localized production of further Mercedes-Benz models is an important element of our growth strategy for the Chinese market.”

This is the third model that China will be producing, the first ones are the C-Class and E-Class and more will be added until 2015, and they estimate to sell more than 300,000 more until then. The car manufacturer was already able to sell 168,940 vehicles in China, that is, only from January to November 2011.

Now Is A Good Time To Buy A C-Class In China

mercedes benz c class Now Is A Good Time To Buy A C Class In China

Some Mercedes dealers in China are reportedly slashing prices on their C-Class inventories in order to keep sales going. This is in reaction to the moves by Chinese authorities to decongest its major cities and tighten lending controls. Coupled with a slowdown in growth, the top luxury carmakers in China, meaning the top three German automakers, are resorting to deep discounts to keep their sales momentum going.

BMW has reportedly offered a 19% discount on some 3-series models and some Mercedes-Benz dealers have countered with a 20% discount on C-Class models. Beijing-based analyst Scott Laprise of CLSA Asia Pacific Markets notes that, “We’re in a cycle of dropping prices. Dealers are worried about sales slowing and are cutting selectively in the luxury segment. They see where the overall market is going. They want to be preventive and keep their sales going.”

At this point, Mercedes and company need to look to other cities in the admittedly huge Chinese market to sustain growth. With congestion limiting driving, the largest Chinese cities can no longer give the German automakers the explosive growth they experienced in recent years.

Daimler’s Joint Venture with Foton Got a Yes from Chinese Authorities

10A819 Daimlers Joint Venture with Foton Got a Yes from Chinese Authorities

Beijing Foton Daimler Automotive Co., Ltd. Has got an approval from the Chinese Ministry of Commerce. This go ahead is an important step in the implementation of Daimler Trucks Global Excellence strategy and also this will allow them participation in the increase and growth of the Chinese truck market.

Andreas Renschler, a member of Daimler’s Board of Management and Head of Daimler Trucks and Buses said, “This marks a milestone for the joint venture between Daimler and the Chinese truck manufacturer, Foton Motor, and for the implementation of Daimler Trucks’ worldwide strategy,” he added further, “The flexibility, persistence, patience, and intercultural understanding of both parties were decisive factors in forging this partnership and obtaining the final go-ahead.”

“Through this joint venture, Daimler will gain a 50 percent stake in Foton Motor’s medium- and heavy-duty truck business. This further strengthens our position to address all segments of the market in China: passenger cars, trucks, vans and financial services,” commented Ulrich Walker, Chairman and CEO of Daimler Northeast Asia.

Foton has experienced fast growth since 1998, which is the first time they enter the truck business. In 2010, it sold nearly 105,000 units and the first half of 2011, they sold 66,500, which made them a major player in the China truck industry. The company is expected to grow even more as the second plant in the country is being ramped up.

 

Ducati-AMG Experience Held In Beijing Racetrack

ducati and amg join forces in beijing 37457 2 597x397 Ducati AMG Experience Held In Beijing Racetrack

Resulting from the Ducati-AMG agreement inked last year, the Goldenport International Circuit in Beijing was one of the venues where a combined AMG and Ducati Driving /Riding Experience was recently held.

Using Ducati’s latest model Diavel, Gianluca Lozzi of the Go Pro Riding School toured several media riders on laps of the circuit, using other Ducati motorbikes such as the Hypermotard 796, Monster 796, Streefighter and Diavel. On display only were Ducati’s superstar bikes, such as the Diavel Carbon, Superbike 1198 SP and Multistrada 1200 S Touring.

Further collaboration between the Ducati and AMG brands was announced by Evan Mak, General Manager of Ducati China, who said that “With the same core values of exclusivity, passion and high-performance racing, Ducati and Mercedes AMG perfectly complement each other. We are honored to be part of the AMG Driving Academy, and we hope that this first AMG-Ducati Riding Experience will become a regular activity for media and racing enthusiasts all over Asia.”

Around 37 journalists were present in the Experience and all were provided with Ducati riding jackets and Ducati full-face helmets as they lapped the track.

Daimler’s 5th Design Studio Opened in Beijing

Daimlers 5th Design Studio Opened in Beijing Daimlers 5th Design Studio Opened in Beijing

The 5th Mercedes- Benz Advanced Design Studio opened in Beijing, this is shortly after the new joint venture with Beijing Benz Automotive Co. Ltd. The opening was attended by Steffen Koehl, Director of Global Advanced Design Mercedes-Benz, Professor Olivier Boulay, VP of Advanced Design Center in China and Ulrich Walker, chairman and CEO of Daimler North East Asia.

The company said that it “underlines the increasing recognition of the importance” of China’s market. Because of the new design studio, Mercedes-Benz said that they are expecting that the region will influence the design of the cars for the future as everyone knows that the design is an important part of the brand’s identity.

The aim of this 1,000 square feet studio is to bring a new twist and contribute to the designs of new Mercedes-Benz models and work alongside Italy, Japan, Germany and USA. It is expected that the employees of the studios who comes from different countries such as Malaysia, China, France, Japan and the Philippines will bring fresh concept to the brand’s style and will allow new opinions and ideas as they are inspired by their cultural influences as well as the environment.

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