Let it not be said that Mercedes-Benz is an old-fashioned company, despite being one of the world’s oldest companies. As part of its efforts to increase mindshare for its hot C63 AMG Coupe, Mercedes posted a few videos on its Facebook page and asked fans to vote on their favorites. The top three favorites feature a pair of C63s drifting to form a figure eight, the second is a high speed threading the needle style stunt between parked cars. Ho-hum. Except it’s done in reverse.
For the third stunt, two cars time time it perfectly to intersect each other within inches of each car. All this media exposure only shows that Mercedes is reaching out to a younger set who are looking for thrilling rides. By showing these clips through Facebook and Youtube, Mercedes is capturing the minds, and hopefully the hearts, of an upcoming generation who will look at Mercedes’ products not as dad’s or grandpa’s brand, but the brand for their generation.
