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Mercedes-Benz B-Class to banner new car2go Black service

Have you ever wanted to try Daimler’s car2go point-to-point car-sharing service, but were held back by the fact that your car is a smart fortwo? Don’t look now, but the company is launching a new spinoff service dubbed as ‘car2go Black’, which features Mercedes-Benz B-Class diesel units for members’ traveling convenience. The B-Class will be available as an option for members in Berlin and Hamburg, initially. Each city will get an allocation of 100 units in what is presumably a pilot of a program that will be rolled out across the other car2go locations around the world. Some sources say that other cities in Europe could get car2go Black sometime this… Continue Reading »

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Car2go completes year one in Seattle

Daimler’s carsharing service car2go, powered by smart vehicles, just celebrated its first year in Seattle. The service operates 500 smart fortwo units in the area, and it is already the largest as well as the fastest-growing car2go city in the US. Launched in December 2012, car2go Seattle now has over 40,000 people registered to the service who share the 500 fortwo vehicles as they go from point to point within the city. Of the 500, 170 were added in the previous year in order to keep up with the growing demand as well as the increase in driver registrations. Nicholas Cole, car2go North America president and CEO, expressed delight in… Continue Reading »

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Mercedes-AMG posts record year with 32,200 units sold

Mercedes-Benz overall has posted superb annual figures, but its performance arm is also doing great. Mercedes-AMG has just posted the best ever year in its history thanks to a whopping 32,200 units sold in 2013, bolstered by new additions like the A 45 AMG, the CLA 45 AMG, and the GLA 45 AMG to cover more vehicle segments. The results over the past calendar year have exceeded the expectations of company execs, as said by Mercedes-AMG chairman Tobias Moers. He referred to the “AMG Performance 50″ growth strategy, which played a key role in helping the company reach those sales figures. The growth strategy involved introducing new products such as… Continue Reading »

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Mercedes-Benz India Considers Local Assembly of S 500

The Mercedes-Benz S-Class is the top dog in the German automaker’s product offering, and as such, it does not come cheap. In India, for example, the new S 500 sold for Rs. 1.58 crore (a crore is 10 million), which is equivalent to a shade under $250,000. Still, the 125 units of the Launch Edition, imported straight from Germany, were all sold out. With this kind of demand for the high-end Mercedes, MB India is now considering assembling S 500 units locally. Current plans for local production only involve the base model S 350 (diesel variant), which has been delayed so far and should now be due for sale in… Continue Reading »

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“The best knows no alternative” is Mercedes-Benz C-Class marketing tagline

The C-Class is one of Mercedes-Benz’s bestsellers, and thus it should come with a solid marketing campaign. For the worldwide promotional effort for this new C-Class, the slogan is “The best knows no alternative,” reinforcing the C-Class’s position as the premiere medium-segment offering in the Mercedes-Benz ranks. According to Mercedes-Benz Passenger Cars Vice President for Marketing Communications, Dr Jens Thiemer, the campaign underscores the automaker’s commitment to being “The Best” and asserting that the C-Class is indeed the ideal option at this vehicle segment. The C-Class is being marketed toward successful professionals who value quality and style, and the vehicle is equally ambitious and characterizes a sense of independence. With what… Continue Reading »

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Mercedes-Benz V-Class Out and About in Winter Testing

Just after that massive polar vortex and with possibly a new one on the way, coupled with the sun’s pronounced lack of activity, the temperatures we’re experiencing are perfect for cold-weather testing. That’s something that the new 2014 Mercedes-Benz V-Class took head-on recently, as it was spotted testing in the snowy wild ahead of its official reveal on January 30. The new V-Class is set to replace the R-Class luxury MPV in terms of its role within the automaker’s vehicle lineup, although it is being marketed as the successor to the Viano MPV line. The unveiling is set to be held in Munich, Germany. It is notable that the V-Class… Continue Reading »

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Martin Kaymer is the Newest Mercedes-Benz Brand Ambassador

The latest Mercedes-Benz brand ambassador is top German golfer Martin Kaymer. The winner of the 2010 PGA Championship will first be sporting the three-pronged star emblem on his gear in next week’s tournament in Abu Dhabi and will also be tasked to promote the Mercedes Trophy, the exclusive premium amateur golf tourney series. Kaymer adds to the list of the automaker’s international brand ambassors, which already includes two-time Masters winner Bernhard Langer and defending Masters titlist Adam Scott, as well as national brand ambassador for Germany, Marcel Siem. Since turning pro in 2005, the Düsseldorf-born Kaymer has tallied 19 professional wins, including two in the PGA Tour and 10 in the… Continue Reading »

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