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“The best knows no alternative” is Mercedes-Benz C-Class marketing tagline

The C-Class is one of Mercedes-Benz’s bestsellers, and thus it should come with a solid marketing campaign. For the worldwide promotional effort for this new C-Class, the slogan is “The best knows no alternative,” reinforcing the C-Class’s position as the premiere medium-segment offering in the Mercedes-Benz ranks. According to Mercedes-Benz Passenger Cars Vice President for Marketing Communications, Dr Jens Thiemer, the campaign underscores the automaker’s commitment to being “The Best” and asserting that the C-Class is indeed the ideal option at this vehicle segment. The C-Class is being marketed toward successful professionals who value quality and style, and the vehicle is equally ambitious and characterizes a sense of independence. With what… Continue Reading »

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Mercedes-Benz V-Class Out and About in Winter Testing

Just after that massive polar vortex and with possibly a new one on the way, coupled with the sun’s pronounced lack of activity, the temperatures we’re experiencing are perfect for cold-weather testing. That’s something that the new 2014 Mercedes-Benz V-Class took head-on recently, as it was spotted testing in the snowy wild ahead of its official reveal on January 30. The new V-Class is set to replace the R-Class luxury MPV in terms of its role within the automaker’s vehicle lineup, although it is being marketed as the successor to the Viano MPV line. The unveiling is set to be held in Munich, Germany. It is notable that the V-Class… Continue Reading »

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Martin Kaymer is the Newest Mercedes-Benz Brand Ambassador

The latest Mercedes-Benz brand ambassador is top German golfer Martin Kaymer. The winner of the 2010 PGA Championship will first be sporting the three-pronged star emblem on his gear in next week’s tournament in Abu Dhabi and will also be tasked to promote the Mercedes Trophy, the exclusive premium amateur golf tourney series. Kaymer adds to the list of the automaker’s international brand ambassors, which already includes two-time Masters winner Bernhard Langer and defending Masters titlist Adam Scott, as well as national brand ambassador for Germany, Marcel Siem. Since turning pro in 2005, the Düsseldorf-born Kaymer has tallied 19 professional wins, including two in the PGA Tour and 10 in the… Continue Reading »

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Smart and Sporty: the smart fortwo edition citybeam

With an emphasis on sporty looks highlighted by the exterior color combination and interior furnishings, the new smart fortwo edition citybeam aims to capture prospective buyers who are after a short, sporty and exclusive model. Here’s a rundown of the exterior design of the edition citybeam: light blue, silver metallic, or matte anthracite (market dependent) paint job for body panels silver tridion safety cell three-double-spoke alloy wheels wide tires titanium headlamps LED daytime driving lights mirror triangles sporting the edition logo Overall, the whole look is clean and simple, with just the right amount of sporty appeal to look exciting. Fixtures for the interior include exclusive leather-optic black seats sporting… Continue Reading »

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Mercedes-Benz in 2013: Record Sales, Big Production

With practically every monthly sales report, we’ve been reporting record figures for Mercedes-Benz vehicles worldwide, and pending the official final tally for the year, the German automaker is likely headed for all-time high sales figures for 2013. That’s not all; the company has also exceeded its production totals for the third straight year, with some 1.49 million units produced in its facilities around the globe. The worldwide sales figures for the year should be around 1.4 million in total, and this has been achieved thanks to a combination of continued innovation as well as a renewed focus on the customer experience. With model initiatives that brought forth the likes of… Continue Reading »

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Michael Schumacher in Critical Condition Following Skiing Accident

Mercedes-Benz brand ambassador Michael Schumacher is in critical condition after the seven-time F1 champion underwent brain surgery needed as a result of an accident while skiing in Meribel, a ski resort in the Tarentaise Valley in the French Alps. The surgery was needed for Schumacher’s serious head trauma, and the official statement from the hospital says “he remains in a critical condition.” The press statement is signed by a neurosurgeon, the Grenoble University Hospital Center’s deputy director Marc Penaud, and an anesthesiologist. Schumacher, whose 45th birthday is only a few days away (January 3) suffered “serious brain trauma with a coma” requiring an “immediate neurosurgical operation” after hitting his head… Continue Reading »

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Mercedes-Benz B-Class Reaches the One-million Mark

The Mercedes-Benz B-Class was launched back in 2005, and since then, more than a million units of the German automaker’s pivotal compact MPV have been sold. With that figure reached, it only serves to validate the German automaker’s focus on rounding out its product line with a variety of efficient compact vehicles, while staying true to its heritage as a luxury car manufacturer. Mercedes-Benz Cars board member in charge of marketing & sales Ola Källenius pointed out that the key attributes of the B-Class line, namely the “sporty design, impressive driving dynamics, and incomparable driving comfort,” all serve to make the car appealing to both existing and prospective Mercedes-Benz customers. In… Continue Reading »

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