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CLA, GLA take center-stage at upcoming Mercedes-Benz Evolution Tour

Music festivals are all the rage these days, and Mercedes-Benz USA is looking to tap into those in order to promote the GLA and CLA vehicles and appeal to a younger demographic — by way of the Mercedes-Benz Evolution Tour that is set to start this week. The tour offers entertainment and exclusivity, as it is an invite-only series of concerts. It will start in good ol’ New York, with stops in the following major cities: Atlanta, Chicago, Dallas, Los Angeles, Miami, and Washington D.C. What Mercedes-Benz is trying to do is tap into the 18 to 34-year-old market, and an event like this should fetch a considerable amount of mileage in… Continue Reading »

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Mercedes slips in qualifying for 2014 Austrian GP

Is Mercedes AMG Petronas loosening its erstwhile ironclad grip on the 2014 Formula One season? A car apart from the Silver Arrows won at the last race, and now we see the first guy outside of Nico Rosberg and Lewis Hamilton to take a pole position this Formula One season. Williams’ Felipe Massa took the  first spot on the grid at the 2014 Austrian Grand Prix, while teammate Valtteri Bottas assured a front-row lockout. Rosberg had to settle for P3, while Hamilton will start at the ninth position on the grid once the Austrian GP gets underway. Hamilton spun at Turn 2 in his second run in Q3, which also sent… Continue Reading »

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Mercedes-Benz starts C-Class production at Tuscaloosa, AL plant

It’s a moment of pride for Mercedes-Benz as the Tuscaloosa, Alabama just started production on the new and ever-important C-Class. Because of the strong demand for the sedan, getting this third location producing the model is a big boost for the automaker’s global supply chain, especially as it strives to recapture the lead in the US and worldwide luxury car market. Traditionally, the Tuscaloosa facility produces the models in Mercedes-Benz’s sport utility vehicle range: the M-Class, the R-Class, and the GL-Class. Modifications have been made to ensure that the extension of the plant’s production will go smoothly. The extension of the plant’s production will allow Mercedes-Benz to launch the new C-Class… Continue Reading »

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Mercedes-Benz Unimog awarded Cross-country Vehicle of the Year 2014 by ‘Off Road’

Talk about consistency. For what is now the tenth consecutive year, the Mercedes-Benz Unimog has been hailed by the Off Road specialist magazine as its Cross-country Vehicle of the Year 2014 (special-purpose vehicles category). The Unimog won on the strength of getting 35.5 percent of the votes cast by readers of the publication. All in all, there were 13 categories featuring 127 off-road-capable vehicles and 58 manufacturers. Around 63,000 readers voted for their favorites in each category. Off Road magazine has been handing out these awards since 1982. Mercedes-Benz takes pride in the versatility of the Unimog line, allowing it to take on practically any off-road challenge. From desert dunes to snowy landscapes,… Continue Reading »

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Rosberg settles for Second Place as Ricciardo wins Canadian GP

It took seven Grands Prix before anyone else was able to claim a victory, and Red Bull’s Daniel Ricciardo was as good a bet as any to break the Mercedes AMG Petronas win streak. Ricciardo claimed his maiden GP win by overtaking the struggling Mercedes of Nico Rosberg with only three laps remaining in the 2014 Canadian Grand Prix, and the Australian driver never looked back. The two Mercedes cars pushed hard against each other as their rivalry continues to heat up. However, it looks like the competition is getting the better of their cars. Rosberg nursed a rear-brake problem, which slowed his car down and allowed Ricciardo to get past him, although kudos to him for still… Continue Reading »

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Rosberg takes pole at Canadian GP in another Mercedes front-row lockout

Mercedes AMG Petronas is the clear frontrunner in the drivers standings, and another front-row lockout should go a long way toward padding its 141-point lead over Red Bull Racing some more. Nico Rosberg won pole position over teammate Lewis Hamilton, making it a total of seven pole positions for Mercedes in as many races so far in the 2014 Formula 1 season. The pole puts the Rosberg-Hamilton head-to-head matchup at 3 wins to 4 in qualifying, although Rosberg is still ahead in the drivers’ standings. The German driver has 122 points to Hamilton’s 118. The next guy? Ferrari’s Fernando Alonso at a distant 61 points. Such has been Mercedes’ dominance in this transitional season…. Continue Reading »

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C-Class Estate debuts at Mercedes-Benz Bremen facility

The Mercedes-Benz C-Class ranks have just been bolstered by the new Estate variant, with this wagon model debuting at the automaker’s Bremen, Germany facility, which is so far the only plant to be producing this particular model on top of the sedan and coupe variants. Apart from the official debut of the C-Class Estate, this presentation also seeks to showcase the German luxury car company’s commitment to automotive manufacturing ops in Germany. While the company has been expanding its operations across the globe in order to streamline supply processes in various markets, German plants such as Bremen no doubt are still at the forefront of the company’s production capabilities. “We are proud to be the… Continue Reading »

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