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Russian Winter Olympics medalists get rewarded with Mercedes-Benz vehicles

The recently concluded 2014 Winter Olympics held in Sochi, Russia, saw the host country bag the overall crown on the strength of 33 medals: 13 gold medals, 11 silver, and nine bronze. Aside from getting cash, medal winners also received different Mercedes-Benz vehicles for their victories. Bronze medalists received GLK-Class units worth around $59,500, while silver medalists took home ML-Class vehicles worth around $99,500. Of course, gold medalists got the best prize: a GL-Class SUV worth upwards of $146,500. All in all, the country provided 45 total vehicles for the athletes responsible for winning 33 medals. That’s on top of the individual cash prizes also gifted to the medalists. Gold… Continue Reading »

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“Always restless”: the Mercedes-Benz GLA market launch campaign in Germany

With an emphasis on mobility, Mercedes-Benz is launching the new GLA with a campaign in Germany that’s under the banner “always restless”—something that highlights the boldness and flexibility of the compact SUV line. According to Mercedes-Benz Cars Head of Marketing Communications Dr Jens Thiemer, the new GLA is one “in which to take on all the hurdles of everyday life” and as such, the campaign will feature the vehicle in a variety of situations and settings, from city driving to travels on deserts and gravel. One of the main components of the digital campaign features an interactive web special called “the forgotten road trip” in which the GLA goes on… Continue Reading »

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ABB to supply fast chargers for Daimler’s DENZA EV

Daimler has just tapped Zurich-based multinational corporation ABB to supply fast chargers for the DENZA electric vehicle, which is set to be released in China under Shenzhen BYD Daimler New Technology, or BDNT for short, the Daimler and BYD joint venture. The fast chargers can be purchased through official DENZA dealerships and are designed to, well, reduce the time it takes to juice up the EV. In addition, people can utilize standard wall sockets in order to charge the DENZA car. This way, owners get optimal flexibility and total convenience. Another thing that adds to the convenience of the ABB fast chargers is the implementation of a mobile app. This app… Continue Reading »

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Mercedes-Benz uses a cat to show off CLA’s aerodynamics

The latest TV commercial for the Mercedes-Benz CLA doesn’t star a celebrity or feature a ride across a stunning countryside. Instead, there’s a cat sleeping on the hood of a CLA 180. As the cat sleeps, it pays (almost) no heed to the wind pushing it across the top surface of the vehicle. The commercial, simply dubbed “Cat”, was made to play up the aerodynamic qualities of the CLA. According to the automaker, the CLA is the world’s most aerodynamic production car. With the most aerodynamic body design among serial cars at the moment, the CLA as such should allow for better efficiency, better performance, and a driving experience unlike… Continue Reading »

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Mercedes-Benz B-Class to banner new car2go Black service

Have you ever wanted to try Daimler’s car2go point-to-point car-sharing service, but were held back by the fact that your car is a smart fortwo? Don’t look now, but the company is launching a new spinoff service dubbed as ‘car2go Black’, which features Mercedes-Benz B-Class diesel units for members’ traveling convenience. The B-Class will be available as an option for members in Berlin and Hamburg, initially. Each city will get an allocation of 100 units in what is presumably a pilot of a program that will be rolled out across the other car2go locations around the world. Some sources say that other cities in Europe could get car2go Black sometime this… Continue Reading »

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Car2go completes year one in Seattle

Daimler’s carsharing service car2go, powered by smart vehicles, just celebrated its first year in Seattle. The service operates 500 smart fortwo units in the area, and it is already the largest as well as the fastest-growing car2go city in the US. Launched in December 2012, car2go Seattle now has over 40,000 people registered to the service who share the 500 fortwo vehicles as they go from point to point within the city. Of the 500, 170 were added in the previous year in order to keep up with the growing demand as well as the increase in driver registrations. Nicholas Cole, car2go North America president and CEO, expressed delight in… Continue Reading »

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Mercedes-AMG posts record year with 32,200 units sold

Mercedes-Benz overall has posted superb annual figures, but its performance arm is also doing great. Mercedes-AMG has just posted the best ever year in its history thanks to a whopping 32,200 units sold in 2013, bolstered by new additions like the A 45 AMG, the CLA 45 AMG, and the GLA 45 AMG to cover more vehicle segments. The results over the past calendar year have exceeded the expectations of company execs, as said by Mercedes-AMG chairman Tobias Moers. He referred to the “AMG Performance 50″ growth strategy, which played a key role in helping the company reach those sales figures. The growth strategy involved introducing new products such as… Continue Reading »

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