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Mercedes-Benz set to expand Tuscaloosa plant to accomodate future SUV production

In order to get ready for additional SUV production in the future, Mercedes-Benz is getting ready to invest a whopping $1.3 billion in order to expand its production facility in Tuscaloosa, Alabama. The added capacity will allow the plant to accommodate the production of the next SUV generations in a more flexible and more efficient manner. You will find the expansion facilities in the picture above, identified by the white buildings. It is estimated that the expanded SUV production will lead to up to 300 new jobs at the plant. With the upgrade, the plant is not only expected to up its SUV production but also allow for the production of… Continue Reading »

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F1: Mercedes struggles in Singapore GP qualifying

The Mercedes AMG Petronas F1 team finds itself in unfamiliar territory after Ferrari and Red Bull made their marks in qualifying for the 2015 Singapore Grand Prix held in the city-state’s Marina Bay Street Circuit. Lewis Hamilton, who had gotten used to getting pole positions this year, had to settle for P5 when the night race starts tomorrow. P6 went to Mercedes teammate Nico Rosberg. Taking pole this time out is Ferrari’s Sebastian Vettel. Joining him on the front row is Daniel Ricciardo of Red Bull Racing. Ferrari’s Kimi Raikkonen qualified at P3 while the other Red Bull car driven by Daniil Kvyat went fourth. The difference between Kvyat’s and Hamilton’s… Continue Reading »

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F1: Hamilton wins 2015 Italian GP as Mercedes teammate Rosberg flames out

Lewis Hamilton won the 2015 Italian Grand Prix from pole position, taking his seventh win this season and third in the last four outings. The day was not as kind to Hamilton’s Mercedes teammate, however, as the back of Nico Rosberg’s car caught fire two laps from the finish as he tried to pass Sebastian Vettel of Ferrari. Rosberg pulls over with back of his Mercedes flaming just two laps from end #ItalianGP #ForzaF1 pic.twitter.com/lKcCbvPC62 — Formula 1 (@F1) September 6, 2015 Joining Hamilton on the Podium are Vettel and Williams’ Felipe Massa. Ferrari’s Kimi Raikkonen, who was among the favorites to win this race after qualifying in the front row of the… Continue Reading »

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Hamilton wins pole for Italian Grand Prix; Rosberg in row 2

Mercedes AMG Petronas driver Lewis Hamilton captured yet another pole position, beating out Ferrari’s Kimi Raikkonen for the chance to start at the front of the grid at the 2015 Italian Grand Prix. Raikkonen’s teammate Sebastian Vettel qualified at P3, followed by Hamilton’s Mercedes teammate Nico Rosberg in p4. The qualifying times were close, with Hamilton emerging on top thanks to his 1:23.397. Raikkonen was at 1:23.631, which was just a shade better than Vettel’s 1:23.685. Rosberg topped out at 1:23.703. This most recent pole is Hamilton’s seventh straight and eleventh out of twelve GPs so far in the 2015 Formula One season. Seven straight poles were the best done by Alain Prost… Continue Reading »

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2015 Belgian Grand Prix qualifying: Lewis Hamilton takes pole for Mercedes; Rosberg P2

Mercedes AMG Petronas was able to get back in the groove with another front-row lockout in qualifying for the 2015 Belgian Grand Prix. Lewis Hamilton secured his tenth pole position in 11 races so far this season. Teammate Nico Rosberg stayed close until Q3, but was unable to take pole from Hamilton and thus settled for P2. Of course, a good start could see Rosberg right up there with Hamilton to start the race. With Rosberg competitive all weekend, there’s no doubt he’ll give Hamiton a run for his money. This pole also happens to be Hamilton’s sixth straight, and that puts him in a tie with Mika Hakkinen, who set… Continue Reading »

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Mercedes-Benz launches new SUV marketing campaign powered by celebrities

While compact cars are the primary driving force behind the banner year of German car manufacturer Mercedes-Benz, the company has high hopes for its growing SUV line. With that, the company is launching a new marketing campaign for its SUVs. It’s all about showing you that the Mercedes SUV range is “At home in every terrain”—that’s the overarching catchphrase for the SUVs. According to Dr Jens Thiemer, the aim is to present the full SUV family instead of showcasing individual models. The campaign is designed to inform people about the distinct characteristics of Mercedes SUVs: “effortless superiority, confidence and poise.” For the campaign, Mercedes enlisted five celebrity ambassadors: the company’s Formula 1 champion… Continue Reading »

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Mercedes-Benz to enter South Korea premium taxi market

Starting October, Mercedes-Benz will enter the South Keorean premium taxi market, competing with BMW in a pilot project by Seoul City and in partnership with Daum Kakao and High&, a local taxi association. The program is designed to allow taxi services to cope with the popularity of app-based transport services such as Uber. There will be 50 units of the new Mercedes-Benz E350 BlueTec 4MATIC along with 50 units of BMW’s 530d xDrive. These premium taxi units will carry a new mobile-app-based reservation system in the fall. The app will debut through Daum Kakao. The reason for the selection of the two competing German automakers is performance. “Diesel-powered German cars received… Continue Reading »

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