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Daimler-BYD’s DENZA EV officially unveiled at Auto China 2014

The highly anticipated product of the Daimler-BYD joint venture finally got its world premiere. At the Auto China 2014 event, BYD Daimler New Technology showcased the production model of its pet project, an electric vehicle developed specifically for the Chinese market. BDNT expects the first unit of the DENZA automobile to be available by September 2014. The car is priced at RMB369,000, or around $59,250. Of course, BDNT aims to make the deal more enticing for those on the fence by throwing in considerable subsidies that reach a total of nearly RMB120,000, which is going to be shaved off the price of the vehicle straight away. BDNT, established in 2010,… Continue Reading »

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Daimler denies investment in Tesla ‘giga-factory’

Tesla Motors is planning a $5 billion battery ‘gigafactory’, but Daimler – the parent company of Mercedes-Benz and owner of a small stake in the electric car maker – is not going to invest in this newly proposed concept. That was confirmed by Daimler chief Dr Dieter Zetsche after speaking to reporters at the Beijing Auto Show. According to the exec, it is simply due to timing, saying that nobody knows what or when the next-generation of battery technology will be. He added that it was too late to invest in lithium-ion battery technology, and still too early to invest in the next generation given all of the unknowns at… Continue Reading »

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Mercedes AMG Petronas posts 1-2 finish at the 2014 Chinese Grand Prix

It is officially a trend. Mercedes AMG Petronas posted its third straight one-two finish at the Chinese Grand Prix, with Lewis Hamilton once again taking the win and Nico Rosberg finishing in second place. The win also makes it four victories in four races for the team, with Rosberg taking the title at the season opener in Australia. This particular win gives Hamilton 25 for his career, which puts him in a tie for eighth place on the all-time list along with Niki Lauda and Jim Clark. Rosberg finished in second place in remarkable fashion, driving composed even with a complete failure of his car’s telemetry system. That meant the… Continue Reading »

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2014 Chinese Grand Prix – Hamilton takes pole; Rosberg in second row

It’s not the team’s best qualifying session so far in this young Formula One season, but Mercedes AMG Petronas will definitely take a pole position for Lewis Hamilton and a P4 start for Nico Rosberg, especially during a fairly wet and contested qualifying round at the 2014 Chinese Grand Prix. This markes Hamilton’s eighth pole position as a member of the Mercedes F1 team, but more importantly, it was his 34th overall pole, giving him the all-time record for a British driver. With wet conditions to start with, the Mercedes drivers went out on their wet tyres off the bat in Q1, with the intermediates being used for the next… Continue Reading »

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How Mercedes-Benz’s high-end status affects sales of Sprinter vans in the US

Mercedes-Benz is a well-known luxury brand, and while the established brand name–as well as all the other stuff that comes with it–works well for marketing its passenger vehicles, it could sometimes present a problem for other areas of the automaker’s business. Take the Sprinter van, for example. The Sprinter is one of the best-selling commercial vehicles from Mercedes-Benz, and it is seen as the go-to model for growing the commercial vehicles aspect of the company’s business in markets outside Germany and Europe. In the United States, though, sales are hampered by the brand’s high-end reputation. While Mercedes-Benz has been keen on introducing more affordable compact variants of its cars, like… Continue Reading »

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Mercedes-Benz posts best-ever monthly, Q1 sales

Momentum is everything, and Mercedes-Benz is capitalizing on its surge. March 2014 saw Mercedes-Benz sell the most cars in its history. With a whopping 158,523 vehicles sold last month, the German automaker is on track to reach its goal of global market leadership. The record figure represents a 13.3 percent growth, and that puts Mercedes-Benz’s year-to-date vehicle sales at 374,276, which is a 15.2 percent increase over the same period last year. That makes it Mercedes-Benz’s strongest first quarter ever. Sales were powered by double-digit growth in key markets, such as 11.2 percent in the United States and 30.9 percent growth in the Asia/Pacific region. ¬†There was also a considerable… Continue Reading »

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Mercedes’ Hamilton prevails in duel with Rosberg at the 2014 Bahrain Grand Prix

One second was the difference between Lewis Hamilton and Nico Rosberg in a duel of the two Mercedes AMG Petronas F1 drivers at the 2014 Bahrain Grand Prix. It looks increasingly likely that we will see more of this head-to-head battle between the two teammates, but Mercedes has to be happy with the team’s second one-two finish in as many races. The win catapulted Mercedes into a 67-point lead at the top of the constructor’s championship, with Force India second and McLaren third. Sergio Perez took the third podium spot, finishing 23 seconds behind Rosberg. “I was on a real knife edge at the end,” said Hamilton after the race…. Continue Reading »

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