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Qualcomm is Mercedes AMG Petronas team’s new Official Technology Partner

The Mercedes AMG Petronas F1 team has just announced a partnership with Qualcomm Incorporated, in which the telecom equipment and semiconductor company’s subsidiary Qualcomm Technologies will be an Official Technology Partner of the team, developing advanced communication features for the defending Formula One constructors champions. Terms of the multi-year agreement will involve the development of new connected-car tech aimed at improving the on-track performance of the Mercedes team. Qualcomm’s vast experience in the mobile industry will be the key here, as you might have heard of Qualcomm’s Snapdragon systems-on-a-chip and telecommunications chipsets powering some of the most powerful mobile phones on the planet today. Performance aspects that will be tackled by this new partnership will… Continue Reading »

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F1 2015: Mercedes concludes Barcelona testing with mixed results

After four days of rigorous testing at the Circuit de Catalunya in Barcelona, the Mercedes AMG Petronas F1 team was able to complete a total of 444 laps over the track, allowing drivers Lewis Hamilton and Nico Rosberg to get some significant run in the new F1 W06 hybrid. Day four saw Rosberg post a second-best lap time of 1:24.321 and a total of a whopping 131 laps. His time was eclipsed only by the Lotus of Romain Grosjean, who tallied 111 laps with a best time of 1:24.067. That was great performance on a day that Rosberg considered ‘difficult’, what with ongoing troubles with getting the tires to work properly… Continue Reading »

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Mercedes AMG Petronas teases F1 W06 Hybrid ahead of Jerez testing

Defending F1 constructors champ Mercedes AMG Petronas just couldn’t resist teasing fans, turning to Twitter once again with a flurry of posts showcasing this season’s car, the F1 W06 Hybrid. The posts revealed the new car in a number of angles sure to whet your appetite for F1 action. The series of tweets featured not just shots of the W06 in action, but there were also videos of the car being driven by Nico Rosberg. This one is our favorite – a head-on shot of the new car: Still not convinced you’re seeing the real deal? Well, check out those curves #W06Spy #BackToWork #F1 pic.twitter.com/F3pWiFfeGN — MERCEDES AMG F1 (@MercedesAMGF1) January 29, 2015 Head… Continue Reading »

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Mercedes-Benz to lose talent in Atlanta HQ move, says CEO

It’s still a bit of time before Mercedes-Benz USA actually packs its bags from its current Montvale, NJ headquarters on to the greener pastures of Atlanta, but there’s already one harsh reality that the automaker has to face: the talent that will be lost because of the move. MB USA CEO Steve Cannon said that offers had already been made to Montvale personnel and that the company would be waiting for responses on who will be amicable to a relocation. It was not said how many of the 1,053 employees had been given offers, but Mr. Cannon did say that he expects only 40 percent of the employees would be moving to the… Continue Reading »

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Mercedes to unveil 2015 F1 car on February 1; could come with 2015-spec F1 power unit after all

While there has been speculation that Mercedes could simply use the superbly designed 2014 power unit for the first few races of the 2015 season and just upgrade it through the course of the season given the new rulings handed out by the FIA on engine development, new reports have surfaced that say those rumors are not true and that Mercedes is already hard at work to bring a fresh power unit by the first test at Jerez on February 1. The Jerez test will also be an opportunity to showcase the new car for 2015, the F1 W06 Hybrid. We will be seeing Nico Rosberg at the wheel on the… Continue Reading »

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Mercedes could start 2015 season with old power unit

If it isn’t broke, don’t fix it. Well, that, plus the development of the something new could still be under way. That’s how things stand for the defending Formula One constructors champion Mercedes AMG Petronas, who is reportedly set to use its 2014 power unit through the first four races of the 2015 season. Engine suppliers Mercedes, Renault, and Ferrari were recently allowed by the FIA to conduct ongoing development for the power units throughout the 2015 season, allowing for up to a 48 percent change between last year’s designs to the final one for 2015. The percentage is based on ‘tokens’ assigned to specific parts within the power unit. It… Continue Reading »

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Mercedes-Benz keeps momentum going at Detroit Motor Show

What better transition from a record-breaking year to the next than by starting big at the first major auto show of the year? Mercedes-Benz made sure its presence was felt at the 2015 North American International Auto Show (NAIAS), otherwise known as the Detroit Motor Show, with the launch of the GLE Coupe along with some other models. In addition, the German automaker also made sure that the futuristic F 015 Luxury in Motion concept, that only days ago took center stage at the Consumer Electronics Show (CES) in Las Vegas, was present at the event to wow the crowds. With the global SUV market expected to continue growth in the next couple of… Continue Reading »

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