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Pressure Mounts on Mercedes Due to the Double Points Issue

The ultimate fight is on, and everyone can feel the tension after Nico Rosberg took the pole position following the Formula One qualifying in Abu Dhabi. The drama all boils down to the double points scoring for the last race of the season, which was announced December last year. According to Bernie Ecclestone, the double points feature aims to build excitement for the end of the season. It was originally planned for the last three races of the season, but everyone in the top brass of F1 eventually agreed to use it only in the last race. Fans, sports analysts, and racing personnel were not receptive to the gimmick. Mercedes… Continue Reading »

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Mercedes-AMG GT S Hits the LA Auto Show

Mercedes is on a roll lately and it is taking on the competition like a storm at the LA Auto Show. Living up to its slogan as the best of both worlds, it showcased in the event two of its major products that will hit the market soon. In one corner, it has the opulent Mercedes-Maybach S 600, which sits above the S-Class flagship model of the brand in terms of luxury and comfort. On the other is the Mercedes-AMG GT S, which is sporty and brutal in the highway. There is no point of comparison between the two—aside from the fact that they both dropped the “Benz” moniker—because they certainly… Continue Reading »

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BBDO Belgium Ad Campaign Featuring the Mercedes-Benz E-Class Estate

The Mercedes-Benz E-Class Estate boasts more space than the other cars its range and most of its rival executive wagons. The auto has a lot of leg room and the rear compartment can hold plenty of luggage. The capacity of the vehicle in holding cargo is greatly enhanced by folding its middle seats and inclining the front passenger seat. Recently, BBDO Belgium, in partnership with the famous luxury car maker, released a new advertising campaign through bannering. A medium that—contrary to the E-Class estate—doesn’t have much space to offer, according to BBDO. The promotion involved something the advertising agency called a “Transportable Banner”. It starts as a usual web advertising banner before it is revealed… Continue Reading »

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The Mercedes-Benz W123 is the Finest Saloon Car in the 20th Century

Mercedes-Benz W123 is the finest saloon car of the 20th century. That is according to Mark Cosovich, an expert in the restoration classic cars, and Martin Buckley,  an automotive journalist and a book author. What makes the Mercedes-Benz W123 the finest saloon car of the previous century? Mr. Buckley said it is because the car is the last properly built Mercedes. He claimed that when its manufacturer developed it, the company did not really care much about its production cost. That made its design stand out among its rivals, plus it had the reliability that could last for a life time. Then, it did not pack enough electronics like the cars we have… Continue Reading »

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Daimler Promises to Keep the Steering Wheel in Autonomous Cars

With the coming wave of autonomous cars and even trucks, several questions were raised by critics and auto enthusiasts. Among them is, “what happens to the steering wheel?” According to Bloomberg, Daimler CEO Dr. Dieter Zetsche promised that they will still retain the features that have defined automobiles since its invention like the steering wheel, and the basic pedals. The introduction of autonomous cars is currently perceived by many as an event that might put a lot of traditional car components inconsequential. That is the reason why Google killed off all the manual features in its prototype driverless car. However, Dr. Zetsche stated in his speech at Oxford yesterday, “We specifically do not want to… Continue Reading »

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Driverless Car Interior Concept Unveiled by Mercedes

We have seen how Daimler AG integrated its auto-driving feature in its Mercedes-Benz Future Truck 2025. A lot of people, the author included, were impressed of the possibilities it can provide to truckers later. However, just imagine the better potentials that the technology can provide to Mercedes cars. Recently, the three-pointed star brand revealed its new driverless car vision. The concept showed futuristic interior similar to the characteristics of a high-end living room. “With this visionary interior concept we are defining the luxury of the future,” stated Gorden Wagener, Daimler’s Head of Design. Once again, he and his team did not fail to impress. The highlight of the driverless car concept… Continue Reading »

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The Mercedes-Maybach S 600 Debuts in LA Auto Show

The closely-guarded Mercedes-Maybach S 600 has finally been revealed. The new car under the three-pointed star brand was among the highlights of the Los Angeles Auto Show. As mentioned earlier, the ultra-luxury car was scheduled for a double premiere, so it also graced the 2014 Guangzhou Auto Show in China on the same date of its US launching. The Mercedes-Maybach S 600 boasts itself as the very definition of luxury with a quality going a notch higher than the usual Mercedes-Benz. The new car is the chance for redemption of the Maybach brand, which has been scrapped by Daimler AG in 2013 due to poor sales. It should be noted though that Maybach… Continue Reading »

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