3 Reasons Why the Mercedes-Benz A-Class Sedan Will Be a Hit in U.S.
Giancarlo Perlas December 17, 2017
The Mercedes-Benz A-Class Sedan.
The Mercedes-Benz A-Class Sedan unveiled early this year is scheduled to go on sale in the United States of America by fall. Britta Seeger, head of Mercedes-Benz Cars Marketing & Sales, believes that it will be a hit in the U.S.
Here are the reasons cited by Seeger based on her interview with Automotive News:
1. The Car Attracts Younger Buyers
The A-Class sedan is based on the Aesthetics A design philosophy of Mercedes that features more curvaceous corners, reduced body lines and smoother surfaces. Seeger said that the attractive body style of the car will appeal to younger buyers.
The new A-Class sedan will use Mercedes’ MFA2 platform. This is an upgraded version of the Modular Front Architecture of the brand, which is used by its compact cars like the CLA and GLA crossover.
2. A Good Entry-Level Car from Mercedes
Seeger cleared out that despite the A-Class sedan’s fresh looks, it is not only for younger people. The vehicle is expected to draw from a broader audience because “it’s a nice entrance into the Mercedes-Benz family”.
3. Affordable Pricing
The concept version of the Mercedes-Benz A-Class sedan was introduced in China during the Shanghai Auto Show in April 2017. Then, the car made it to the U.S. in the following June. It was at this time when its maker revealed that the unit will go on sale in 2018. Although Seeger declined to say the price of the car, the source estimates that it will cost less than $30,000 in the U.S.
