New Design Language for Mercedes-Benz Cars Unveiled
Upcoming Mercedes-Benz cars will be sporting a new design language. The three-pointed star marque calls it the “Aesthetics A” design language. In the past, Mercedes was known as a producer of old men’s cars. However, in 2012, the brand tweaked the design of its products in order to cater to the preferences of younger buyers. The “Aesthetics S” design sense introduced in that period features creases, edges and sexier look to achieve what Mercedes calls “Sensual Purity.” The said design sense was carried first into the current generation A-Class. Fast forward to this year, it is the time of the “Aesthetics A” design language. According to a source, it will… Continue Reading »