Tilda Swinton, the stylish and award-winning Hollywood actress, starred in the newest Mercedes-Benz ad. The advertisement mainly focused on the actress and her Mercedes-Benz S-Class Coupe as she journeyed through the different landscapes of her home country, Scotland.
While the real story behind the short clip may leave some of us scratching our heads, the video certainly showed a lot of emotion. Despite lacking words, the Mercedes-Benz ad featured feelings of serenity, mystery, sadness and happiness as the actress performed some actions along the way that eventually led to her main goal.
The artful transition of Swinton’s emotions as the landscape changed from the barren and mystic region of the place to the peaceful shores gave the Mercedes-Benz ad a very dreamy theme.
The ad, obviously masquerading as a short film, is a part of the fashion campaign of the brand for the 2015 spring and summer seasons. According to Dr. Jens Thiemer, the chief of Marketing Communications of the German marque, the video highlights the theme “special sets the standard.”
Dr. Thiemer explained that the short film showed Swinton and the Mercedes-Benz S-Class Coupe as each carrying individual character, personal style and unmistakable design. He added that what the two subjects have in common is they have set their own standards in their respective fields.
Check out the video below starring Tilda Swinton with the Mercedes-Benz S-Class Coupe:
The short film was directed by Roe Ethridge. Then, Haider Ackermann served as the designer and stylist of the video. Lastly, Andre Chemetoff handled the filming.