The formation of the Mercedes-Benz Travel brand has been announced during a press conference Shanghai recently. The brand was created in partnership with HH Travel, the high-end travel division of Ctrip International. According to Forbes, the move signifies the three-pointed star’s entry into China’s outbound travel market.
For many, this might come as a surprise since this marks the first time wherein a luxury automaker has offered first-class travel solutions with a cooperating partner in the Greater China region said the report.
What Mercedes-Benz Travel Brand Offers
Mercedes-Benz Travel is currently building up an image as a brand that offers specially-structured travel design together with high-quality trips that highlight the Mercedes trademark.
Although no itineraries came with the announcement, the news source revealed that Europe will be its main destination. There will be various themes that customers can choose from. For example, technically-minded individuals can enjoy engineering trips that would include a visit to the Stuttgart museum of Mercedes. Others shall be consisted of ladies-only excursions, educational tours and summer camps.
How will Mercedes Benefit from the Travel Brand
Mercedes has always been known as a provider of premium products such as cars, so its move to create a luxury travel brand will definitely position itself as a provider of premium services as well.
In addition, since China has been known to be dominated by BMW and Audi brands, the expansion of Mercedes into the Chinese luxury travel market will give it more opportunities to promote its brand to high-end tourists or potential customers in the region.
Moreover, China presently has few distinguishable travel brands which notably offer the same set of services or products. The entry of the Mercedes-Benz Travel brand into the mix would introduce a fresh alternative to high-end tourists.
Overall, the establishment of the Mercedes-Benz travel brand in China is not a bad thing after all.