Mercedes-Benz enthusiasts in China are in for a treat, because Daimler has just confirmed that it is planning on building a Mercedes-Benz Museum in the Asian country. The plans for what would be called a ‘Mercedes Benz Cultural Center’, which will include a museum, were announced at an event held in the capital of Beijing this past weekend.
This ‘visionary construction project’ is still in the early stages of planning, but we expect nothing less than state-of-the-art facilities, world-class architectural design, and a load of exhibits and Mercedes-Benz vehicles on display at the second museum focusing on the German automotive brand.
According to Hubertus Troska (the Daimler Board Member for Greater China), the Cultural Center should provide fans, customers, and enthusiasts with a venue for ‘cross-cultural dialogue’ in China.
The announcement is also seen as a strong affirmation of Mercedes-Benz and Daimler’s long-term commitment to growing its brand and presence in what is now the biggest market for the automotive industry.
As we all know, Mercedes-Benz sees the Chinese market as integral to its growth. Many aspects of the business are already influenced by this particular market, including the decision to expand the product range with newer entry-level options and more compact models like the CLA to cater to new demand.
The first Mercedes-Benz Museum is in the brand’s hometown of Stuttgart, and there have been over 5 million visitors to the museum since it opened in May of 2006. The museum has also received plenty of praise and awards for its architecture.