The Daimler roster reshuffle isn’t done, as a couple of key guys will move into different positions soon. Anders-Sundt Jensen is slated to be Daimler’s next Head of Global Sales Development (GSD), succeeding early retiree Roman Fischer.
With the vacancy left by this move, Dr. Jens Thiemer then takes over as Head of Brand Communications (BC) for Mercedes-Benz Cars.
According to Dr. Joachim Schmidt, Mercedes-Benz Cars Executive Vice President for Sales and Marketing, “Jensen has effectively pushed forward with modernizing the Mercedes-Benz brand and has made a major contribution to the successful market launch of our new compact models.” He further credits Jensen with the expansion of the brand’s digital efforts as well as the introduction of new formats that freshens up the appeal of the brand.
Dr. Schmidt described Dr. Thiemer as “a proven expert for strategic and operational brand management who also has many years of experience at Daimler.”
GSD involves the planning and implementation of the Daimler sales policy across the company’s divisions all around thr world. BC, meanwhile, is all about marketing communications, both for internal and external purposes.