SEND US A TIP
0

Cooperation Between Mercedes-Benz And Thomas Sabo Continues At the DTM

Peter Parcon March 25, 2013

4_NEUIt appears that the lifestyle brand, Thomas Sabo, is set to continue its link with Mercedes-Benz at the most popular touring car series in the world. The company will continue its sponsoring for Mercedes-Benz at the 2013 DTM season, with Robert Merhi at the helm of the Thomas Sabo Mercedes-Benz AMG C-Coupe for the season.

All six Mercedes-Benz AMG C-Coupes will feature the logo of the watch and jewelry brand as Thomas Sabo reinforces its support for the luxury car manufacturer at the DTM, which starts on May 5 at Hockenheim.

Thomas Sabo, which offers numerous watches, jewelry and beauty products, is among the most popular lifestyle brands in the world. It started to sponsor the DTM team of Mercedes-Benz during the 2011 season.

Thomas Sabo is also the personal sponsor of Nico Rosberg, a Formula 1 driver of the Mercedes-Benz AMG Petronas.

The 22-year-old Roberto Merhi will be competing in the second DTM season of his career. He was also a protégé of Mercedes-Benz since 2008 and copped the Formula 3 Euro Series title using a Dallara-Mercedes. The Spaniard expressed his admiration for Thomas Sabo and indicated that he looks forward to competing in Hockenheim on the C-Coupe.

On the other hand, Thomas Sabo indicated that the company is thrilled with its collaborative effort with Mercedes-Benz in motor racing. The company is enthusiastic in promoting young drivers like Roberto Merhi as they compete in the upcoming DTM season carrying the Thomas Sabo brand.

The Mercedes-Benz Motorsport head, Toto Wolff, indicated that the elegant and sporty appearance of the Thomas Sabo Mercedes-Benz AMG C-Coupe will make it popular among DTM fans. He added that the two brands complement each other as they both call to mind distinction and high-quality standards. The luxury car manufacturer is also aiming to extend its cooperation with Thomas Sabo off the track in the coming season.

Comments are closed.

Login to your account

Can't remember your Password ?

Register for this site!